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Do-It-Yourself Direct Marketing: Secrets for Small Business
Takes the reader through precise step-by-step instructions from direct marketing philosophy to implementing and evaluating campaigns. Focusing on saving money, it teaches cost-saving production methods, how to save money at the post office as well as how to get the most from each ad and mailing. Special features include numerous checklists, examples and worksheets which show the beginner how to obtain immediate results.
- GenresBusiness
274 pages, Hardcover
First published November 1, 1991
About the author
Mark S. Bacon
11 books132 followersMark S. Bacon began his career as a Southern California newspaper police reporter, one of his crime stories becoming key evidence in a murder case that spanned decades.
After working for two newspapers, he moved to advertising and marketing and became a copywriter for Knott’s Berry Farm, the large theme park down the freeway from Disneyland. Experience working at Knott’s formed part of the inspiration for his creation of Nostalgia City theme park.
Before turning to fiction, Bacon wrote business books including "Do-It-Yourself Direct Marketing," printed in four languages and three editions, named best business book of the year by the Library Journal, and selected by the Book of the Month Club and two other book clubs. His freelance feature articles have appeared in the Washington Post, Cleveland Plain Dealer, San Antonio Express News, Orange County (Calif.) Register, Denver Post and many other publications. Most recently he was a correspondent for the San Francisco Chronicle.
"Dark Ride Deception" is the fourth book in the Nostalgia City mystery series that began with"Death in Nostalgia City". The first book introduced ex-cop turned cab driver Lyle Deming and PR executive Kate Sorensen, a former college basketball star. "Death in Nostalgia City" was recommended for book clubs by the American Library Association.
Bacon is the author of flash fiction mystery books including, "Cops, Crooks and Other Stories in 100 Words - Revised Edition".
He taught journalism as a member of the adjunct faculty at Cal Poly University – Pomona, the University of Nevada – Reno, and the University of Redlands. He earned an MA in mass media from UNLV and a BA in journalism from Fresno State.
After working for two newspapers, he moved to advertising and marketing and became a copywriter for Knott’s Berry Farm, the large theme park down the freeway from Disneyland. Experience working at Knott’s formed part of the inspiration for his creation of Nostalgia City theme park.
Before turning to fiction, Bacon wrote business books including "Do-It-Yourself Direct Marketing," printed in four languages and three editions, named best business book of the year by the Library Journal, and selected by the Book of the Month Club and two other book clubs. His freelance feature articles have appeared in the Washington Post, Cleveland Plain Dealer, San Antonio Express News, Orange County (Calif.) Register, Denver Post and many other publications. Most recently he was a correspondent for the San Francisco Chronicle.
"Dark Ride Deception" is the fourth book in the Nostalgia City mystery series that began with"Death in Nostalgia City". The first book introduced ex-cop turned cab driver Lyle Deming and PR executive Kate Sorensen, a former college basketball star. "Death in Nostalgia City" was recommended for book clubs by the American Library Association.
Bacon is the author of flash fiction mystery books including, "Cops, Crooks and Other Stories in 100 Words - Revised Edition".
He taught journalism as a member of the adjunct faculty at Cal Poly University – Pomona, the University of Nevada – Reno, and the University of Redlands. He earned an MA in mass media from UNLV and a BA in journalism from Fresno State.
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