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Hello Gen Z: Engaging the Generation of Post-Millennials

4.07  ·  Rating details ·  15 ratings  ·  1 review
Australia's foremost social researcher in generational engagement, Claire Madden, has masterfully synthesized a comprehensive and intriguing guide to the minds and motivations of Generation Z.

Its pages reveal the critical importance of knowing how to engage this generation of hyperconnected, agile and adaptive digital savants as employees, consumers and emerging leaders.
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Paperback, 310 pages
Published October 1st 2017 by Hello Clarity
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4.07  · 
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Brona's Books
Feb 16, 2018 rated it liked it
I picked up Hello Gen Z because I was feeling rather confused. Who exactly are these Millennials we keep hearing about eating up all the smashed avocado? And whatever happened to Gen Y?

Until I read this book, I thought that Millennials were those born from 2000 on, except I don't know very many teenagers eating smashed avocado!

Claire Madden is a social researcher and demographer and she clarified the various generations very neatly in the list below.

Builders - pre 1945
Baby Boomers - 1946 to 1964
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