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The Charmed Life of Alex Moore

3.11  ·  Rating details ·  610 ratings  ·  120 reviews
There are success stories – and there are true stories

How would you feel if everything in your life suddenly started to go . . . right? Six months ago, Alex Moore was stuck in a dead-end job, feeling her potential quietly slip away. Then, seemingly overnight, she launched her dream start-up and became one of London's fastest rising tech stars. At thirty-one, her life has j
Paperback, 416 pages
Published May 3rd 2018 by Macmillan
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Average rating 3.11  · 
Rating details
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Mar 31, 2018 rated it really liked it
This is a startlingly original and emotive debut from Molly Flatt that is beautifully written and highly imaginative, although it does require a huge suspension of disbelief. 31 year old Dorothy Alex Moore's life used to be humdrum, frustrating and heading absolutely on the road to nowhere. Having dropped Dorothy, she is now Alex, and everything is now different as she is now living the fairytale life. She launched a tech start up business which out of the blue is an unbelievable success. She is ...more
Elaine Mullane || At Home in Books

On rereading my review today, I realise I didn't highlight any of this book's positive points in case any of you out there are interested in reading it. Here they are: The concept had potential and was certainly interesting and unique, but it wasn't executed in a manner that did it justice. The idea and the story intrigued me enough that I did keep reading to completion, but ultimately it left me disappointed. And there is some good writing here, but it is my honest opinion that the novel
May 03, 2018 rated it it was amazing
This is the first time I've ever really struggled to write a review and I'm hoping just the act of typing will encourage my brain to make sense of this book and summarise it somewhat coherently.

It's starts with our protagonist Alex Moore who has risen to the top of the career ladder, seemingly overnight with a tech start up. It has an air of the 'twenty-something-hipster-millenial' about it and the first third of the book tracks Alex's new found 'get up and go' in life and in business.
Things q
Matthew Blakstad
Apr 02, 2018 rated it it was amazing
In this age of personal empowerment, the only one who can write your story, you’re told, is you. Yet postmodern life never feels so clear and simple. You don a brave mask against a bewildering world, construct an online persona that resembles you but is always much happier, and more beautiful, than you ever feel inside. Who is your professional self, really? Your public self? Your family self? Are they any less real than the private you, if you even know who that is any more? Somehow you’re neve ...more
Oct 05, 2018 rated it liked it
This review has been hidden because it contains spoilers. To view it, click here.
Apr 24, 2018 rated it liked it
Shelves: sci-fi
The Charmed Life of Alex Moore was very nearly a DNF. Alex is the epitome of Shoreditch hipster, with a start-up that doesn't seem to actually do anything (it's a glorified forum and blog) and she genuinely believes all the hype she comes up with. I agree with her fiancé that she is indeed in danger of disappearing up her own backside.

I was struggling to decide if this was satire or if we are meant to like this world, however Alex being like this turns out to be relevant to the whole story. Her
Paula Sealey
Jan 25, 2018 rated it did not like it
I'm sure readers will fall into two camps here. They'll either love this book, or it just won't be their cup of tea at all, and I sadly fall into the latter category as I just could not get to grips with the story.

It starts off fairly normally, with Alex busy enjoying the excitement from the success of her start up business, then she gets mugged and from then on it veers off into strange science fiction territory and I couldn't wrap my brain around the weirdness of it all. The synopsis itself de
Feb 19, 2018 rated it did not like it  ·  review of another edition
Shelves: netgalley
I really wanted to like this book but I found it hard to relate to the story and was unable to make sense of it. Sorry this book was not for me. I would like to thank NetGalley and Pan Macmillan for my e-copy in exchange for and honest review.
J.L. Slipak
Jan 30, 2019 rated it it was amazing

I received this book in exchange for my honest review.

I was so very, very happy to find that this book was not what would be classified as a “contemporary” fiction read. There are a few cross-overs that came along quite unexpectedly and just when I thought I wasn’t going to enjoy this book, I was taken quite by surprise and pleasantly entertained. The blurb doesn’t do it justice.

The Protagonist was well-rounded and cleverly depicted full of complex and contradictory impulses/characte
Alex Stannard
I think there's a decent concept at the heart of this book. It's just a shame the execution is so poor. Overly long and confused, full of one dimensional characters and a dislikeable protagonist. The author has a horrible habit of finishing a chapter on a 'real time' cliff hanger. Then starts the next chapter well after the event and explains what happens in the past tense. This completely destroys flow and makes it very difficult to stay engaged. All drama is ruined.

The lead character is very
Kaitlyn Ferrier
Sep 25, 2018 rated it really liked it
I listened to this on audio and since I haven't really done so before, I don't know if I would have liked this book more if I had read the physical version. Either way, it was a peculiar read but some of the ideas will definitely stick with me for a while, as will the story as a whole. Maybe I'll read the physical edition someday and compare but this very perfectly fits the rainy day on which I "read," or listened to, almost half the book. Good fall read for sure. ...more
Apr 25, 2018 rated it liked it
A really odd but enjoyable story, my only real problem was that there wasn't any hint of unusual in the synopsis or on the jacket. This is not your typical story, almost immediately you can feel that something almost fantastical is afoot - it was frustrating that it took over a third of the book to be revealed.
Clever and interesting, I'm interested to see what other people think about this.
Niki Ashley
Feb 21, 2019 rated it it was amazing  ·  review of another edition
This book was a pleasant surprise, as I really enjoyed it. I struggled to get into it at first, but stuck it out. By the end I didn't want it to finish. Definitely a book I'll reread and I'll recommend to friends. ...more
Mar 17, 2019 rated it liked it  ·  review of another edition
bit baffling - the blurb doesn't describe the book well, and the fantasy element isn't super well-explained, but it's way more interesting than it looked going in. ...more
Renita D'Silva
Dec 30, 2019 rated it liked it
Interesting and different
Apr 25, 2018 rated it it was amazing
Like all my favourite books, The Charmed Life of Alex Moore is an easy read without being simple. This is a story which could be mistaken for chick lit mystery in the first few chapters before becoming something much more interesting, special and wonderful. It is well thought through, from the awkwardness of the main character, to the detail of her fantastical experience in the Orkneys, to the surprises that tie everything together at the end, to the unanswered questions that leave the door open ...more
Tom Hunter
Apr 15, 2018 rated it it was amazing
A book packed with brains, heart and courage, it's not a spoiler to reveal that Alex Moore's life is anything but charmed (more like wild at heart and weird on top) and I loved every mysterious moment.

That said, I'm not surprised to read a somewhat mixed bag of the early review here as this is a cleverly deceptive book that loves to play with expectations and genres and hats off to all those brave early adopters. This is not a marmite book as some have said, more a cult read in waiting, and as
Dec 28, 2019 rated it it was ok
Starts well enough but disintegrated into incoherence midway through and I found the ending disappointing.
A mashup of Pixar's Inside Out, Dark Matter (Blake Crouch) and Ink And Bone (Rachel Caine), all assembled in an interesting package that is this book.

Okay so, that was a ride with ups and downs, but I will be generous anyway because I think this book overall deserves it. It was overly ambitious and I do think it succeeded 95% of the way through.

The other 5% is why this is not five stars.

Many will tell you it was amazing until the twist, I agree. The buildup is what kept me on the edge of my seat
Jo-anne Atkinson
Jun 21, 2018 rated it it was ok
Starting off as a light comedy set in the zeitgeist of the tech world and about a London hipster this book was OK. I liked the idea that Dorothy woke up one morning and became Alex - the duckling to the swan. I disliked just about everything else from then on. Unfortunately this was a book I skim read as I really did not enjoy it - possibly I'm too old to get it! ...more
Feb 14, 2019 rated it did not like it
I hate the fact that I am even giving a one star review and that this book made me feel like writing my first ever review (and it’s a bad one) but I really didn’t like this book at all. I don’t think it was written in a way which could effectively bring its reader through its ideas all the way to the conclusion.

After a protracted set up it reveals its hand at around page 160 but I couldn’t get on board with the points it was eventually clear Flatt was trying to make - and I like a bit of weirdn
Sep 07, 2018 rated it did not like it
I really wanted to like this book. But first, there is not hint of what the book is actually about on the back cover. The plot is improbable, and the language and plot unsophisticated. The young adult fantasy books read by my 12 year old are more clever, sharp and have better prose than this. A real disappointment
Jun 28, 2018 rated it really liked it  ·  review of another edition
I don't think it is spoilery to say this is like Inside Out for grownups. Slow to start but the last 70% or so is great. ...more
Katherine Sunderland
May 02, 2018 rated it liked it
Shelves: 2018
The blurb on Goodreads ends with the promise that this is a very modern adventure with an unexpected twist and this is absolutely the only way to describe this unique and quirky tale!

Alex Moore is a fascinating protagonist. At the beginning we are introduced to a character who has overcome adversity and made a success of herself overnight and almost, it would seem, magically. Through Alex, Flatt has created a character who is very much of the moment and who has used modern technology to carve o
Jessica Hinton
I've been absolutely sideswiped by this book. What do I like most about this? The the blurb manages to tell you exactly what happens without really revealing what actually HAPPENS! Sneaky and clever.

It starts off as a sort of, 'Girl come-good' tale. Alex has somehow thrown off the shackles of whatever has been holding her back all her life and is now the epitome of success. She's determined, driven, dynamic...possibly some of the other d words...

She has completely thrown herself into her new bu
Apr 10, 2018 rated it really liked it
Actually 3.5 stars rounded up.
Right... Where to start... This book was mooching along quite swimmingly, albeit a bit slowly, but then OMG what just happened! The blurb hints at a WTF moment and it isn't kidding as the book did get a wee bit weird.
Alex Moore has really fallen on her feet. Where she was ticking along mostly on the level, hum drum job, no ambition, now she has just launched her own tech company and, to put it mildly, is doing rather well for herself. That is professionally. Her pe
Sam Scriven
Feb 24, 2018 rated it really liked it
This review has been hidden because it contains spoilers. To view it, click here.
Cindy Roesel
May 19, 2018 rated it liked it
There are success stories - there are true stories - and then there's THE CHARMED LIFE OF ALEX MOORE story (Berkley)!
How would you feel if everything in your life suddenly started to go right? I mean, like everything. Six months ago, Alex Moore's life was in the can. She was stuck in a dead-end job, her parents and boyfriend were wondering if her get up and go had permanently left. Then over night, she launches a business she's dreamed of, and suddenly she's the darling of the London tech world!
I kept picking this book up because the mixture of contempoary and sci-fi sounded so interesting to me. But then I wouldn't get further than the first chapter. This time I perservered because this cover was perfect for Autumn and the book itself is one I have had on so many TBRs. 

This book is about Alex Moore. Six months ago she changed her life around and started a huge new company centred around wellness. But she keeps having these strange dizzy spells when she thinks about the Alex she was be
Feb 18, 2019 rated it it was amazing
"That dangerous little crack between the Alex she used to be and the Alex she was now? The secret hollow at the heart of her wonderful transformation? Had this total stranger somehow spotted the void?"

Boorishly successful, Alex Moore's life in Shoreditch, London as the head of Edudomonia (an inexplicable wellbeing website and forum start-up) is about to change. Struggling with fear of failure Alex felt she had to become someone else in order to succeed, but she doesn't even know what she is hid
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