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Paths of Enterprise: The Future of Small Business

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While small scale enterprise has expanded rapidly in recent years the way ahead looks uncertain. Drawing together recent research and thinking on small business activities from several disciplines, this book gives a comprehensive picture of the current situation and assesses the future. It evaluates the impact of such diverse influences as technological innovation, demogrpahic change, changes in orgh environment, women and entreprenuership, and by analysing trends in employment levels, banking policies and government schemes it explores ways to survive in an increasingly hostile environment.

214 pages, Hardcover

First published May 2, 1991

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About the author

James Curran

98 books21 followers
James Curran is Professor of Communications at Goldsmiths College, London. He has published over 18 books, including Culture Wars: The Media and British Left (with Ivor Gaber and Julian Petley) (Edinburgh University Press, 2005), Power without Responsibility (with Jean Seaton), 6th edition (Routledge, 2003), Mass Media and Society (ed. with Michael Gurevitch), 4th edition (Arnold, 2005) and Media and Power (Routledge, 2002).

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