Don’t get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there’s good you can pinpoint your marketing message with help from Winning Results with Google AdWords . You'll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.
This book was recommended to me from a couple different blogs so I decided to get it.
It may have a lot of great information in it but personally it wasn't packaged in a way that I felt was useful to read.
I felt that the book was very dense and a lot could have been said more succinctly. I only mention all of this because I've been looking through and studying several other Adwords books and I've gotten much more out of those.
Different strokes for different folks. This may be good for some people but this book isn't for me.