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Rebels and Colleagues: Advertising and Social Change in French Canada
A significant but largely unremarked aspect of recent social change in Quebec - the striking transformation of the advertising industry in that province - under the impact of the Quiet Revolution - is here examined for the first time in depth. The change dates from the early 1960s, when an industry in which English Canadians had long held most of the positions of responsib ...more
Paperback, 240 pages
Published May 1st 1973 by McGill-Queen's University Press
(first published January 1973)
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