Research Methods for Business: A Skill-Building Approach

by Uma Sekaran

Make Better Managerial Decisions Through Scientific Research! With the third edition, you'll gain the skills necessary to carry out research projects that will greatly improve decision making for all areas of business. Through its clear and straightforward presentation of ideas, you'll learn the practical usefulness of business research to managers. And you'll easily be able to focus on the theory behind scientific research and immediately apply it to research projects. Key Features of the Third Edition
* A new chapter on Technology and Business Research highlights the use of the Internet and Intranet, e-mail, enterprise resource planning, video conferencing, data mining, and more.
* New Managerial Relevance sections are integrated throughout the text to provide a real-world perspective on how research is applied in actual business situations.
* The use of software for data collection, data analysis, and report presentation is fully explained. The uses of SPSS and EXCEL for data analysis are comprehensively illustrated.
* Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book
* Examples and projects throughout each chapter help build the essential skills for managerial success.
* The issues in cross-national research in sampling and data collection are thoroughly discussed.
* The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.

Genres: Business, Research, Nonfiction, Textbooks, Management

480 pages, Hardcover

First published January 1, 2001

Reviews

[Maria · Rating 4 out of 5]

This book is a very important guide for doing Research.
I read most of it as a part of my "Business Research Methods" Class
It is very informative and simple. I believe I will reread it again

[Jeffrey Egolf · Rating 5 out of 5]

This review is actually for the tenth edition of this textbook, published in 2016.

I don't often consider people reviewing actual textbooks, but this is an amazing resource for learning the basics of research and experimental design. I would highly suggest this to anyone who has also read The Skeptics Guide To The Universe, and wants to know more detail about how to properly conduct scientific research.
I rented this book from the school library, but I don't think I'm going to return this one.

[Lucille · Rating 5 out of 5]

This book gave me new insights into business decision making. Really a good book!

[Nitia Priyustina · Rating 5 out of 5]

This book is suitable for undergraduate student. It's simple and very helpful.

[Emily · Rating 5 out of 5]

Loved the book. Loved the class.

[Mubashra]

nothing

[Fahed Al Kerdi · Rating 5 out of 5]

This book contain a very deep and wide-coverage material, it covers all type of research methods in the field of business studies: quantitative, qualitative, and mix-mode approaches. I recommend every postgraduate to own a copy of this book.

[Vaishnavi Tea · Rating 5 out of 5]

I really enjoyed reading this book. Simple and excellent!

[Amjad Masood · Rating 1 out of 5]

- Bad organization of chapter and sub-chapter content.
- Sections full with unclear and unnecessary texts
- Not enjoyable, no rigorous learning

[Kimi · Rating 2 out of 5]

Pokoknya tetap gak suka buku-buku yang berbau metode penelitian gitu. Baca juga terpaksa karena kuliah. Wkwkwk.

[Asam]

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[Sacha · Rating 4 out of 5]

Very clear and structured, which made it very easy to see the main points. The information was well explained and easy to understand. 4.5 stars.

[Khawaja Hassaan]

i want to read chapter 11

[Afdhol Khyari · Rating 5 out of 5]

I think this book can be one of my research references.

[Raden Andika]

nice

[Shehzad]

good

[Shaguftanawaz30yahoo.Com]

good

[Alyssa]

Absolutely helpful for people who are doing to do research in Beginner level.