Search Engine Marketing

by Andreas Ramos, Stephanie Cota

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Revolutionize Your Internet Marketing Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide.

288 pages, Paperback

First published September 1, 2008

Reviews

[John Orman · Rating 3 out of 5]

This book will help companies and individuals measure digital marketing with analytics. Key Performance Indicators (KPIs) are used to manage campaigns for maximum profits. Instructions are given on how to use pay-per-click (PPC) to place advertising in search engines, radio, TV, and newspapers.
Recommended for those trying to make a profit or push a cause through the Internet.

[Carl C · Rating 3 out of 5]

I never thought that I would know more about fish advertising, specifically about hypothetical koi marketing, but I did.