Successful Event Management: A Practical Handbook

by Anton Shore, Bryn Parry

This is the essential guide for anyone who needs to know how to organize a special event-a festival, a celebration party, a media launch or an annual fete. The text · A clear, step-by-step guide including planning, budgeting, marketing and organization; · A wide range of informative case studies from around Europe, including suggeste websites and sources of reference material to consult; · A set of useful planning forms to assist hose new to events organization; · A helpful glossary together with a useful directory of organizations which can give further advice. The authorsÂ' combination of industry experience, expertise and a lvively approach makes this an ideal textbook for students of Events Management and related courses, as well as providing a valuable handbook for those new to organizing events.

246 pages, Paperback

First published January 1, 2001

Reviews

[Sofia]

Good for those who only starting to dig in event management. The book has all the essentials for a start. Recommend it to those who writes assignment for an event management module.