Managerial Communication: Strategies and Applications

by Geraldine E. Hynes

A Practical, Strategic Approach to Managerial Communication

Managerial Strategies and Applications focuses on communication skills and strategies that managers need to be successful in today’s workplace. Known for its holistic overview of communication, solid research base, and focus on managerial competencies, this text continues to be the market leader in the field. In the Seventh Edition , author Geraldine E. Hynes and new co-author Jennifer R. Veltsos preserve the book’s strategic perspective and include new updates to reflect the modern workplace. The new edition adds a chapter on visual communication that explains how to design documents, memorable presentations, and impactful graphics. New coverage of virtual teams, virtual presentations, and online communication help students avoid common pitfalls when using technology.

488 pages, Hardcover

First published September 28, 2001

Reviews

[Jessica · Rating 3 out of 5]

Used to teach managerial communications.

[Joe Cole · Rating 5 out of 5]

i bought this textbook for my class. Good textbook and will keep it as reference.