Mass Communications and Media Studies: An Introduction

by Peyton Paxson

Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.

336 pages, Paperback

First published October 28, 2010

Reviews

[Kaur Avneet]

Great book

[Nur Aulia]

Sebenarnya ini adalah buku pegangan wajib dalam mata kuliah kajian media. Entah mengapa saya sangat senang dengan buku ini. Karena setiap lembaran dari buku ini menyadarkan saya akan kuatnya pengaruh media di dalam kehidupan kita kini dan ttak banyak orang yang menyadari itu.
Buku ini benar-benar bagus untuk kalian yang ingin belajar lebih dalam lagi mengenai media literacy :)