How to Assess and Measure Business Innovation

by Magnus Penker, Sten Jacobson, Peter Junermark

Assessing and Measuring Innovation is part one in a 5-volume series investigating why some innovations have proven to be exponentially influential and identifying which elements matter most in transforming brilliant ideas into practical ones. Based on hard data from thousands of enterprises and penetrating insights from professional innovation consultants, this volume guides business leaders and innovation practitioners through a critical self-assessment prior to the launch of any innovative project. The InnoSurvey(TM) introduced in this series represents the world's largest database on business innovation.

Over the past two decades, Innovation360 founder Magnus Penker has counseled countless enterprises on making innovation profitable, executing digitization and the global implications of new business models. He was recognized as "CEO of the Year" in 2016 for his achievements in Innovation and Growth Strategies. While devoting time to helping others, he successfully launched 10 startups and turned around more than 30 businesses throughout the continent of Europe.

154 pages, Paperback

Published August 20, 2017

Reviews

[Talal Hammad · Rating 5 out of 5]

This book is truly a masterpiece—insightful, inspiring, and exceptionally well-written. From start to finish, it captivates the reader with its clear structure, rich content, and compelling storytelling. The author masterfully combines practical wisdom with engaging narratives, making complex ideas feel accessible and meaningful. It's the kind of book that not only informs but transforms, leaving a lasting impression on your thoughts and perspective. I highly recommend it to anyone looking for a powerful and rewarding reading experience.

[Niklas Tiger · Rating 5 out of 5]

This book is groundbreaking in the sense that it summarizes decades of resaearch on many different aspects of innovation. Also it puts this into a system where you acctually can assess and measure innovation in an organisation. It is a quite theoretical piece that needs to be read and re-read before everything will fall into place. At the same time it is one on the most comprenesive books on innovation that will give you a solid foundation on what succeful innovation looks like.

[Moayad Zaitoun · Rating 5 out of 5]

Magnus Penker does a phenomenal job breaking down the complexities of business innovation into clear, actionable strategies. This book is not only thorough but also incredibly useful for anyone serious about driving innovation in their organization. A must-read for business leaders and innovators!

[Samar Diab · Rating 5 out of 5]

This book is a fantastic resource for anyone involved in driving innovation within their organization. It provides practical methods and tools, particularly the InnoSurvey™, which helps businesses clearly understand their strengths and gaps in innovation.

[Sara Owais · Rating 5 out of 5]

This book offers a comprehensive, structured approach to evaluating innovation in a business context. Using the INNOVATION360™ framework, it guides readers through measurable techniques and models that assess an organization's innovation capabilities and potential.

[Peter Glasheen · Rating 5 out of 5]

This is a foundational structured body of work for assessing and measuring Business Innovation. It outlines a framework with multiple organizational lenses to understand both their aspiration and ability for innovation.

[أمجاد الجسّاس · Rating 3 out of 5]

الكتاب يتكلم عن أساسيات قياس الابتكار في مجال الاعمال لغته سهله يعيبه أن الرسوم التوضيحية ذات جودة سيئة

[Beda Meienberger · Rating 5 out of 5]

The book offers a data-driven roadmap for organizations aiming to turn innovative ideas into impactful realities. With insights grounded in the extensive InnoSurvey database, the book empowers leaders to evaluate innovation capabilities and align strategy before execution.

[Omar · Rating 5 out of 5]

Very insightful book

[Mohab Alrawas]

Good read

[Sarah · Rating 5 out of 5]

wow amazing...I'm sure it'll be awesome.

[Mohammad Al · Rating 5 out of 5]

One of the best business innovation books I've read in my career.

[David Milligan · Rating 4 out of 5]

Great synthesis of what works (and what does not!) from decades of best practices in innovation management. The Wheel of Innovation framework is powerful as a visualization of capabilities.

[Fawzieh Shahrour · Rating 5 out of 5]

its a great book

[Corinna · Rating 5 out of 5]

This book is a perfect combination of providing you a profound data-driven framework to understand innovation potential in your company. And enlighten you with practical insights from real cases.
In my humble opinion, the best go-to-handbook for innovation in the last years.
I recommend this book for anyone no matter if you have been working with innovation a while or if you are new to the innovation concept.

[TORD Thunman · Rating 5 out of 5]

An in depth book on the need on measuring if you truly want something.