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Yumuşak Güç: Dünya Siyasetinde Başarının Araçları

3.85  ·  Rating details ·  1,396 ratings  ·  99 reviews
Siyasetin ve siyaset biliminin en merkezî konusu olan güç, bu kitapta, Amerikan hükûmetlerinde görevler almış ünlü siyaset bilimci Joseph Nye tarafından yakından inceliyor ve ikiye ayrılıyor: sert güç ve yumuşak güç. Sert güç aslında herkesin aşina olduğu ve dünya tarihinde her zaman deneyim edilmiş askerî güçtür. Yumuşak güç ise yine devletler tarafından hep ...more
Paperback, 2. Baskı, 231 pages
Published December 5th 2017 by BB101 Yayınları (first published 2004)
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Average rating 3.85  · 
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 ·  1,396 ratings  ·  99 reviews

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Alberto Lucini
Soft Power, ya I get it. Good concept. You don't need to write a whole book about it though. A journal entry will do.
Sep 19, 2015 rated it really liked it  ·  review of another edition
Shelves: poli
Many of the comments here question the necessity of dedicating a whole book on "soft power." I agree with this, Except that I think, this is not necessarily because soft power is a trivial issue -it most certainly is not.

Why then, so much discomfort expressed by so many readers? Firstly because, even if you are a really hard-boiled "realistissimo," the importance of soft power goes without mentioning. It is almost taken for granted, and Nye Jr, the IR genius as he is, commits one of the rather
Aziz Qaissi
With the information revolution and the globalization of the economy, politics becomes in part a competition for attractivness, legitimacy, and credibility. The way to these is a smart wielding of a country's soft power.
Kryštof Selucký
"Power is like weather. Everyone depends on it and talks about it, but few understand it." Well, Joseph Nye does. In this book he talks about soft power: one of the most important and influential concepts in international relations theory in the last decades. He describes it clearly and illustrates it widely.

Overall, this is the best book on soft power available, written by the author of the concept himself. The only inevitable hiccup might be the parts where he gives advice to American foreign
Soft Power.

This is a very well researched book, but putting in mind that it is indeed outdated, the only thing about it that is truly beneficial is in regards to "Past Experiences", what happened before and how it can be avoided in the future.

Statistics & Polls were featured constantly which always good. People need to understand from where these views come from and how is it possible to approach them with Soft Power tools.

In terms of theory:

- Soft power is an "Attractive Power".
- It is
Azri Alipah
Jan 03, 2016 rated it really liked it  ·  review of another edition
Rating: 3.5

Ever wondered why the US is such an influential country? According to Joseph Nye, its military and economic strength is only part of the equation. He gives an interesting argument that American popular culture, scientific advancements, and successful reputation gives them an influence that no other country has, and that it has the most 'soft power' in the world. At the same time, he also gives examples of how the Soviet Union, China, India, Europe and Japan all have their own soft
Jan 10, 2008 rated it liked it  ·  review of another edition
I'm not really sure this concept requires a whole book...
Eugene Kernes
Jan 27, 2019 rated it really liked it  ·  review of another edition
Shelves: politics
Military and economic power have tangible assets and are part of hard power. In political parlance, hard power assets are discussed due to their measurability. With hard power, to get what one desires and the needed outcome requires a payments or coercion. Joseph Nye points out that culture, policies, and institutions are not measurable but certainly can help or diminish the ability to get the desired outcomes. These assets are part of soft power, which Nye explains in this book. At its core, ...more
Sep 28, 2019 rated it liked it  ·  review of another edition
This is a good overview of the concept of soft power, but as some other reviews have pointed out, it's maybe more verbose than it needs to be.

The concept of soft power is not a difficult one to grasp, and only a small portion of the book is dedicated to discussing the fundamental nature of this form of power. Instead, Nye lays out examples of times when soft power proved useful throughout the post-WWII, cold war, and post-9/11 eras. The examples focus mainly on American soft power, though
May 12, 2018 rated it really liked it  ·  review of another edition
It’s the second time I read the book, last time was a couple of years back. This time I highlighted the parts I enjoyed the most. I still loved the book and enjoyed it very much.

I would’ve easily given this book 6 stars not only 5, only if it has been updated or adjusted to recent years. All information as useful and interesting is more than a decade old.

What was applicable and examples from back then, are not only different, but many important events and technological advances since the last
Jahanzaib Mengal
Nov 11, 2019 rated it really liked it  ·  review of another edition
The book was illuminating a new concept of thinking in international relations. The term 'soft power' has been first coined by Joseph S. Nyer in 1980s and has been used since by politicians, journalists and columnists.
The writer brings up the intention of writing the book to take out the misleading conception of the concept which many have misunderstood. He divides the book into five chapters where most of them focus on American soft power.
Most of the book covers the era of Iraq invasion and
Diayla Rosa
The concept of soft power is very important in contemporary international relations and although the book may be rather redundant, as many have already stated, it is a quick read. In the end you are sure to have understood the term exactly as proposed by its inventor who does not only makes clear what soft-power is, but more importantly, all that it is not.
Ali Mousavi
Dec 26, 2018 rated it really liked it  ·  review of another edition
Shelves: politics
As an Iranian it had so much to me. Our government has many conflicts with the US and I can percept the idea of soft power so well. Islamic Republic is doing many of these policies around the region under cover. This book will give you a more clear vision over politics.
Could have been an article. The focus on the Iraq War feels a bit dated, but would love to see Nye do an updated version for the Trump administration. I imagine the book would just be filled with expletives and exclamation points.
Abdulrahman W.
Apr 19, 2019 rated it it was amazing  ·  review of another edition
Big like

Great book, Its one of the best and simple book with clear historical information, I really liked it and recommend it for everyone, It gave me a clear vision about what happened in the last 20-30 years in the world
Jul 27, 2017 rated it really liked it  ·  review of another edition
Nowadays, under this wave of nationalism, this books is more necessary than ever before. It's incredible how we can appreciate Joseph Nye's views' validity in the way how politicians are erring doing exactly the opposite.
Jan 19, 2017 rated it really liked it  ·  review of another edition
Great book! I wish it was a bit more detailed, but it illustrated the effect of soft power on the international stage. Interesting, although a bit hypothetical.
Muhemed Masika
Apr 14, 2019 rated it it was amazing  ·  review of another edition
Inside you is soft but yet you feel it's power
Muhammad Murad
It's silly that I read Soft Power in an era of sharp power. However, it was a good read.
I wasn't impressed by Nye's arguments. Leaving aside the fact that the book is a little out of date six years after it was written and two years after George W. Bush left office, I don't agree with Nye's apparent strong support for U.S. hegemony on the world stage. I was hoping for a more balanced and practical look at soft power and how it could be beneficial in contexts other than for the United State's desire to be the big man on the block. Nye does argue for increased cooperation and support ...more
Nov 19, 2009 rated it liked it  ·  review of another edition
Good book on "soft power" - the power states have to attract others via their political ideas, culture, etc. Makes a good case that in the modern world "soft power" (along with "hard power" - the power to coerce through military, bribes) is a key element to success of a nation. Many former and future foreign leaders were educated here and the book makes a good case that goodwill comes out of students from abroad coming here, learning/appreciating our culture/political ideals and then taking that ...more
Nov 22, 2007 rated it liked it  ·  review of another edition
Shelves: theory
An interesting book, and the theory of "soft power" is somewhat being increasingly looked into by policy makers since "hard power", which Nye describes as military force and economic sanctions, has failed in recent years. The author believes that the US should express its power through its culture---and use that as a tool in US foreign policy. Of course, this is a good step forward from military force, but the underlying presumptions of superiority that plague American foreign policy are not ...more
Dec 14, 2010 rated it liked it  ·  review of another edition
This is a simple (yet important) concept, that I felt required a 10 page journal article, as opposed to a 100+ page book. The book does provide a good, comprehensive understanding of the concept of "soft power". Unfortunately, I find that many people in the national security world equate soft power with anything that is non-military (diplomacy, trade policy, etc.). This is not right. Soft power isn't diplomacy. It is the ability of a country to persuade foreign citizens and governments to do ...more
May 16, 2013 rated it really liked it  ·  review of another edition
A very easy reading on world politics. However, it depicts part of the power story in world politics, which is maintaing powerful for current existing powers. It does not really cover how powerless states could succeed in world politics through adopting soft power. I absolutely agree that American democracy and pop culture play crucial roles in spreading American power. Nevertheless, I think American democracy and pop culture could have not gone so far without the U.S. dollars or grand military ...more
Dec 09, 2015 rated it really liked it  ·  review of another edition
Shelves: strategy
At the time, this work was a plea for a different course of action from the US government in handing the Iraq war. I had to read it for a post-graduate class and, also at the time, it made a lot of sense. Since then, some of the ideas have been co-opted by those who think, "if we only handled this situation differently" that it would have worked out differently. I think as long as the reader approaches this book as one aspect of a more complete approach, not as THE approach, it can be very ...more
Jennifer Taw
Nye's concept of "soft power" (often invoked and often incorrectly invoked) is an interesting addition to discussions of power and influence in international relations. It probably didn't need a book-length introduction, but Nye's writing style is clear and persuasive and, in a world in which leaders all too often choose hard power as their preferred response to international challenges or crises, the book is a welcome reminder that simply setting a good example and demonstrating success can go ...more
Reginald Simms
Increasingly the US has been straying away from their soft power and increasingly using hard power especially after 9/11. The book talks about what makes soft power different from hard power and how others have used soft power in history. Nye posits this trajectory being the downfall of American dominance in the future as it increasingly forces itself and its power onto others in the international community decreasing its popularity and a need to go back to a Hamiltonian realism that will keep ...more
This may have been a compelling read when it came out, if only because its message -- that the "soft power" of cultural influence matters as much or more than the "hard power" of military force -- was anathema to the Bush administration. If that thesis seems hard to believe, then Nye will do a good job of convincing you. If, however, that thesis seems obvious (as it does to me), then there's little to learn here, though his argument is rigorous and provides good ammunition for others, like ...more
May 07, 2011 rated it liked it  ·  review of another edition
Shelves: current-affairs
The book is well written and insightful. There is no doubt that an honest reading of this book will confirm in the mind of the reader the importance of enhancing and guarding America's soft power.

If I could offer one drawback of the book: beware of repetition. It appeared to me as though Dr. Nye rehashed many of the same ideas, coated in new garb and backed by new examples or reams of data, in several chapters of the book.
Mark Manderson
Aside from the political aspect, here are my take aways:
Soft Power rests on the ability to shape the preferences of others. By appealing to shared values, we create a justness of contributing to those shared values and purposes.
Power comes from attraction.
Culture is a source of soft power.
Soft power means getting others to want the same outcomes you want and that requires understanding how they are hearing your messages and fine tuning it.
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Joseph Samuel Nye, Jr. is an American political scientist and former Dean of the John F. Kennedy School of Government at Harvard University. He currently holds the position of University Distinguished Service Professor at Harvard University where he has been a member of the faculty since 1964. He is also the co-founder, along with Robert Keohane, of the international relations theory ...more
“إن القوتين الصلبة والناعمة تعزز كل منهما الأخرى أحيانا، وتتدخل فيها أحيانا أخرى” 5 likes
“What is soft power? It is the ability to get what you want through attraction rather than coercion or payments. It arises from the attractiveness of a country’s culture, political ideals, and policies.” 4 likes
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