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TM: Trademarks Designed by Chermayeff & Geismar
by Chermayeff Geismer Inc, Ivan Chermayeff, Tom Geismar, Steff Geissbuhler, Thomas H. Geismar, Geismer Inc Chermayeff
The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, th ...more
Hardcover, 288 pages
Published September 1st 2000 by Princeton Architectural Press
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Not much "reading" to be done here. The book is a large collection of Trademarks designed by one of the most well known design firms of all time, one per page. The art appeals to those who love efficiancy. The study of how to say a lot with very little. Priceless mana for design students and aesthetes.