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TM: Trademarks Designed by Chermayeff & Geismar
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TM: Trademarks Designed by Chermayeff & Geismar

4.5  ·  Rating details ·  18 Ratings  ·  4 Reviews
The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, th ...more
Hardcover, 288 pages
Published September 1st 2000 by Princeton Architectural Press
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Ryan
Mar 17, 2007 rated it it was amazing
Shelves: main
Not much "reading" to be done here. The book is a large collection of Trademarks designed by one of the most well known design firms of all time, one per page. The art appeals to those who love efficiancy. The study of how to say a lot with very little. Priceless mana for design students and aesthetes.
Ben Schaffer
Nov 29, 2014 rated it really liked it
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Wes Wong
Apr 30, 2008 rated it it was amazing
Shelves: my-top-reads
Timeless marks from the masters.
Andi S. Boediman
May 01, 2008 rated it really liked it
Shelves: design
Chermayeff & Geismar is the leading designer who design the most memorable trademark of all time. Highly recommended and a must have for designers.
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