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Madison Avenue U.S.A.

3.78  ·  Rating details ·  9 ratings  ·  1 review
Paperback, 332 pages
Published October 1st 1991 by NTC Business Books (first published March 1958)
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3.78  · 
Rating details
 ·  9 ratings  ·  1 review


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Umi
Apr 18, 2019 rated it liked it
Offers a lot of technical details about advertising operations, but I think I went into this hoping for a big survey of the industry from the personalities at the top to how it affects the lady at the grocery store. I learned a lot of answers to questions I've felt too dumb to ask at work for almost a year, but I might have liked fewer facts and figures and something a little more immersive. I can't complain that there weren't enough profiles of people, because there are plenty and they're full ...more
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