Goodreads helps you keep track of books you want to read.
Start by marking “Madison Avenue U.S.A.” as Want to Read:
Madison Avenue U.S.A.
Enlarge cover
Rate this book
Clear rating
Open Preview

Madison Avenue U.S.A.

3.62  ·  Rating details ·  13 ratings  ·  2 reviews
Paperback, 332 pages
Published October 1st 1991 by NTC Business Books (first published March 1958)
More Details... Edit Details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Madison Avenue U.S.A., please sign up.

Be the first to ask a question about Madison Avenue U.S.A.

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

Showing 1-38
Average rating 3.62  · 
Rating details
 ·  13 ratings  ·  2 reviews

More filters
Sort order
Start your review of Madison Avenue U.S.A.
Apr 18, 2019 rated it liked it
Offers a lot of technical details about advertising operations, but I think I went into this hoping for a big survey of the industry from the personalities at the top to how it affects the lady at the grocery store. I learned a lot of answers to questions I've felt too dumb to ask at work for almost a year, but I might have liked fewer facts and figures and something a little more immersive. I can't complain that there weren't enough profiles of people, because there are plenty and they're full ...more
Jim Ellerbrake
A very fine overview of the advertising business circa early 1960's....I read it as a senior in college in 1961 at a time when I was trying to select a career. It was the decision maker. I wanted to be an Account Executive at a major Advertising Agency. So after I graduated I went on to get an MBA and moved to New York at age 22. Thanks to Martin Mayer's book I had a long and successful career in the Advertising business and retired at age 66.....a 44 year career......You might say this book inf ...more
rated it it was amazing
Sep 01, 2014
Dean Robinson
rated it really liked it
Mar 23, 2020
rated it liked it
Aug 28, 2020
Roger Stolle
rated it really liked it
Oct 29, 2018
rated it really liked it
Jan 20, 2015
Tanner Hodges
rated it it was amazing
Dec 03, 2017
Nura Yusof
rated it liked it
Jul 25, 2011
rated it liked it
May 29, 2014
rated it really liked it
Dec 24, 2016
rated it liked it
Feb 25, 2020
rated it liked it
Apr 30, 2020
rated it liked it
Jul 04, 2015
marked it as to-read
Dec 21, 2009
marked it as to-read
Jul 26, 2011
added it
Aug 26, 2012
is currently reading it
Sep 29, 2012
marked it as to-read
Oct 26, 2012
marked it as to-read
Oct 05, 2013
marked it as to-read
Mar 09, 2014
marked it as to-read
Mar 14, 2014
marked it as to-read
Jun 08, 2014
Ben Ireland
marked it as to-read
Jun 23, 2015
marked it as to-read
Sep 05, 2015
Svetlin Krastev
marked it as to-read
Oct 28, 2016
marked it as to-read
Nov 03, 2016
Josh Madison
marked it as to-read
Apr 02, 2017
Liz Giel
marked it as to-read
Apr 09, 2017
marked it as to-read
Aug 03, 2017
Omkar Pathak
marked it as to-read
Aug 22, 2017
marked it as to-read
Mar 18, 2018
marked it as to-read
Apr 29, 2018
Aaron Shupe
marked it as to-read
Jun 12, 2018
Marcus Zelenski
marked it as to-read
Jun 20, 2018
marked it as to-read
Jul 16, 2018
There are no discussion topics on this book yet. Be the first to start one »

Readers also enjoyed

  • Moonwalking with Einstein: The Art and Science of Remembering Everything
  • The Age of Extremes: A History of the World, 1914-1991
  • The Tragedy of Liberation: A History of the Chinese Revolution 1945-1957
  • The Seventies: The Great Shift In American Culture, Society, And Politics
  • Marktplaats
  • 1950. Welvaart in zwart wit (Nederlandse cultuur in Europese context, #4)
  • Trump Revealed: An American Journey of Ambition, Ego, Money, and Power
  • Hyves: Van 3 naar 10.000.000 vrienden
  • The Historian's Craft: Reflections on the Nature and Uses of History and the Techniques and Methods of Those Who Write It.
  • Nina
  • De spookschrijver - Het raadsel Jacques van Tol
  • The Secret Agent
  • To Have and Have Not
  • Pictorial Metaphor in Advertising
  • Vanwege een tere huid
  • Tjeempie! of Liesje in luiletterland
  • Reality in Advertising
  • Painting and Experience in Fifteenth-Century Italy: A Primer in the Social History of Pictorial Style
See similar books…
Martin Mayer was an American economist and writer.

News & Interviews

There's something great about a paperback book: They're perfect book club choices, you can throw them in your bag and go, and they've been out in...
42 likes · 15 comments