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Product Development For The Service Sector: Lessons From Market Leaders
Some companies are beating the odds and are winning more often than losing at service development. What separates the winners from the losers? In Product Development for the Service Sector, Cooper and Edgett offer compelling research confirming the specific practices that truly drive performance at both the business unit level and at the project level.
They delve into the three cornerstones of new product Strategy, Resource Allocation and Idea-to-Launch Process and offer practices, processes and illustrations to ensure all are in excellent working order.
Ask anyone who works in the service industry and she/he will tell you that developing a new service is far more difficult than developing a tangible new product. Why is this? What makes developing a new offering in a service environment more challenging than developing a new product? Over the years, four main characteristics peculiar to services have been identified, and their impact on service development has been Intangibility, Inseparability, Heterogeneity and Perishability.
In Product Development for the Service Sector, Cooper and Edgett apply their pioneering approaches to the unique issues, challenges and opportunities facing service companies. They tailor the world's most trusted and widely implemented development process, Stage-Gate®, to the dynamics of the service industry and offer numerous real company illustrations along the way.
Key
They delve into the three cornerstones of new product Strategy, Resource Allocation and Idea-to-Launch Process and offer practices, processes and illustrations to ensure all are in excellent working order.
Ask anyone who works in the service industry and she/he will tell you that developing a new service is far more difficult than developing a tangible new product. Why is this? What makes developing a new offering in a service environment more challenging than developing a new product? Over the years, four main characteristics peculiar to services have been identified, and their impact on service development has been Intangibility, Inseparability, Heterogeneity and Perishability.
In Product Development for the Service Sector, Cooper and Edgett apply their pioneering approaches to the unique issues, challenges and opportunities facing service companies. They tailor the world's most trusted and widely implemented development process, Stage-Gate®, to the dynamics of the service industry and offer numerous real company illustrations along the way.
Key
- GenresBusiness
288 pages, Hardcover
First published October 1, 1999
7 people want to read
About the author
Robert G. Cooper
25 books8 followersDr. Robert G. Cooper is a leading authority on innovation and new product development, best known for pioneering the Stage-Gate idea-to-launch process now used by most major corporations. He has spent decades researching thousands of product initiatives, shaping global innovation practices. A widely sought-after speaker and consultant, he has authored more than 100 academic articles and eleven books, including Winning at New Products. He is Professor Emeritus at McMaster University and a Distinguished Fellow at Penn State University.
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