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MARKETING YOUR CLINICAL PRACTICE: .
The third edition of this best-selling guide takes physicians step-by-step through the process needed to effectively market and promote a clinical practice in today's evolving health care environment.
293 pages, Hardcover
First published October 1, 1991
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June 9, 2023
Overall a good reference for a starting point to market a medical practice. Marketing and tech change rapidly. This book did not delve into social media, probably because of its publication date. Some basics never change over time so for that this book covers well.
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