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The Complete Guide to Facebook Advertising

3.84  ·  Rating details ·  73 ratings  ·  8 reviews

Facebook is one of the most popular social media sites to advertise one’s business, and for a good reason: it has more than two billion active users, a wealth of user data, and numerous ad formats. In the age of social media when nine in ten people check their phones an hour after waking up in the morning,
Kindle Edition, 371 pages
Published October 1st 2017
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Feb 03, 2019 rated it liked it
I received this book yesterday and have already finished it, which says something about its claim of 365 pages. I have very mixed feelings about it. Facebook Ad's have long been notorious as difficult to navigate and frustrating to use and I was excited that someone has written a guide to it.

Overall it is an extremely comprehensive overview of how to navigate and set up your Ads. This is extremely helpful, however, these listed directions take up a LOT of space in the book. Combine that with
Feb 16, 2018 rated it did not like it
The book contains 90% images from Facebook and information that is available free on the internet. Do not buy this book if you have basic knowledge of Facebook Ads Manager.
Joel Valdez
Jul 08, 2018 rated it liked it
Decent summary, way too basic at times

I recommend this book is you are new not only to Facebook advertising but to digital advertising in general. If you have any digital marketing experience you will find this book way too basic. That being said, the author did a decent job by creating an easy to digest guide of the fundamentals.
Dec 21, 2017 rated it it was amazing
Facebook is one of the most efficient ways to advertise online.
Are you struggling with Facebook ad campaigns? You’re not alone. I, too, have struggled to understand Facebook’s ever-changing ad system. That’s why I am so pleased to have discovered The Complete Guide to Facebook Advertising by Brian Meert. Starting with setting up your page and explanations of the terms you will encounter, this book covers all the steps needed to create and set up all types of success
Oct 12, 2018 rated it really liked it
Good for Facebook intermediate users not for beginners

The book is good at explaining to every concept to meet facebook guideline and I hope the author will add more examples or case studies to make it clear
Hector Solis
Jul 08, 2018 rated it it was amazing
Good basic for beginners

I recommend this book for marketers with no Facebook add experience. The author explained concept using basic language. He walks you through the process using examples and images directly from Facebook
Aram Sarkisian
Jun 29, 2018 rated it really liked it
I got this through the kindle unlimited and didn't pay a penny for this book. So I am left satisfied. A useful read for people who need an introduction into social media advertising. ...more
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Brian Meert is the CEO of AdvertiseMint, a Hollywood based social advertising agency that specializes in helping successful companies advertise on Facebook. He began his online advertising career with his college cafeteria money and since then, has managed millions of dollars in digital ad spends in entertainment, fashion, finance and software industries. Brian has an MBA in marketing and over 15 ...more

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