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Hot Asset

(21 Wall Street #1)

3.87  ·  Rating details ·  11,073 ratings  ·  1,190 reviews
A sexy agent hounds Wall Street’s hottest new wolf in an exhilarating novel from New York Times bestselling author Lauren Layne.

Ian Bradley is the definition of a Wall Street hotshot: seven-figure salary, designer suits, and a corner office. His drive off the floor is just as potent. Every woman who knows him has felt the rush. But now he’s met his match in Lara McKenzie—a
Kindle Edition, 1st edition, 266 pages
Published May 22nd 2018 by Montlake Romance
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Average rating 3.87  · 
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 ·  11,073 ratings  ·  1,190 reviews

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Jenny••Steamy Reads Blog••

Off the bat we meet, Ian Bradley, that kindly admits he is a Wall Street Dickhead, financial director, manwhore, sexy as heck man that no one can resist and all his women always want more than his two screw rule. Until he meets his match in the company lounge...

Lara McKenzie. Killer body, beautiful, strong, and she kindly declines Ian’s offer of drinks, tells him straight up she’s not interested. The challenge is accepted. Now more than ever, Ian is determined to get the first wom
MELISSA *Mel Reader*
Apr 29, 2018 rated it really liked it
Shelves: arcs
4 Stars!
(ARC provided by Montlake Romance)

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Ian Bradley is a 32 yr. old Wall Street hotshot who is one of the biggest names in New York. He’s an investment broker for one of the top firms, Wolfe Investments. He’s a gorgeous, driven, successful, wealthy playboy. As a notorious womanizer he’s used to getting what he wants. Then he meets a beautiful woman who intrigues him and inspires hot librarian fantasies. He soon learns this stunning stranger is actually his worst nightmare.

Lara McKenzie is
Nissa | Of Pens and Pages Book Blog
4 stars!

Review at Of Pens and Pages.

The couples of 21 Wall Street are ready to take the world by storm, starting with Ian Bradley and Lara McKenzie in Hot Asset. This book is a wonderful start to the series; there's great banter, an interesting premise that will keep you intrigued and invested from start to finish, and characters who are more than meets the eye. We have a hotshot investment broker and the SEC agent investigating him for alleged insider trading going head-to-head as one tries to
Patty ~ Wrapped Up In Reading Book Blog
*****FOUR STARS*****
{ARC Generously Provided by Author}

”HOT ASSET” is the first installment of Lauren Layne’s ”21 Wall Street” series and it’s looking like this is going to be another huge hit for this talented author. Each book focuses on a different ”Wolfe of Wall Street”. They are three of the hottest and devilishly handsome investment bankers in New York City. They are notorious players but from what I can tell they each have a woman in their lives that pushes their buttons and we are in for
***IT'S ALIVE!!!***

Even Prince Charming needs to move with the times…

Oh, how the times have changed. Gone are the days where Prince Charming rides in on his steed and saves the day. We don’t want our heroes to take over and make everything all right. We don’t need him to throw money at a problem to make it disappear. He doesn’t need to protect the damsel. He doesn’t have to rule the world to show us he’s in control. Now, Prince Charming needs to help us fix our own problems. Now, we have our own
Pavlina Read more sleep less blog
Live Amazon
3,5- 4 stars

It was a long time I read a book from Lauren Layne and when I read the synopsis for this one I start it immediately!I loved Hot Asset especially the beginning!If you like slow burn in your books then this is definitely what you need!!

I like the banter between Ian and Lara!There were moments they frustrate me in a good way!Ian and Lara are total opposites and at the beginning I couldn't imagine them together!As the story continues
Geri Reads
Jul 07, 2018 rated it it was ok
There are certain things readers expect when reading a Lauren Layne book: a sweet romance between two beautiful, buff hero and heroine set in a New York that's entirely too clean and too white.

I used to devour Lauren Layne's books. I think she writes smart heroines and dashing heroes, and her stories makes you feel good. But these past few releases have been ho-hum to say the least. It's set in the same world as before with the same characters just with different names, almost identical jobs. I
Aug 10, 2017 rated it really liked it
4 Ease and Love Stars
* * * * Spoiler Free-Special Sale, $1.99!!!
There is nothing more fun then a sexy confident man bantering with a woman who oozes strength, a bit of skepticism of said banter from the sexy man and then has the man have the rug pulled out from under him with a twist regarding the woman he is bantering with...

Layne Layne is a master of those types of setups and in her new book, Hot Asset (21 Wall Street, #1), she has hit the ground running. This is a story centered on finance, i
Robin (Bridge Four)
Sale Alert: Kindle Daily Deal for 13Oct19 1.99

This review was originally posted on Books of My Heart

3.5 Fun and Flirty Stars

I love it when a contemporary romance author can take a guy that at first meet you would need at least two drinks to buy into his pickup lines and turn him into a man you are really rooting for. Sure, the girl has to carry the book for a little bit but the thing Lauren Layne excels at is adding enough characters and funny that you are just waiting for that AH-HA moment
Debbie Oliphant
May 20, 2018 rated it really liked it
I received an ARC in exchange for an honest review.

I am a fan of Ms. Layne as I love her characters and the how she can patiently build a storyline where you are feeling the anxiety and tension as intended.

Ian is a Wall Street Investor who has gone from a childhood in foster care to success in a competitive world. He is unapologetic about his detachments to relationships, except for his very close friends who have shared in the same success. His world is about to become upended because he learn
Beatrice Masaluñga
Jul 12, 2018 rated it really liked it
Shelves: adult, arc
Thank you Montlake Romance for providing an ARC via NetGalley in exchange for an honest review.

Hot Asset is an enemies to lovers romance story and the first book in the 21 Wall Street trilogy. It's about Ian Bradley, a financial director/investment broker at Wolf Investments and Lara McKenzie, a SEC investigator.

Ian Bradley is an intelligent, driven, passionate and hardworking guy. Growing up in a poor household and being a foster kid, he's motivated to have a better life. He started from the b
Schmooze, you lose. ‘Hot Asset’ has all of the trademark Lauren Layne hallmarks in it: the sharp banter (though there’s an edge here as it starts out hostile), the reformed manwhore by the end of the story and a brewing conflict that one can see coming miles away. Layne’s character voices are distinct, along with a solid introduction to secondary characters who will get their own books, as Ian/Lara’s own tale moves along at a brisk but steady pace, making ‘Hot Asset’ an easy afternoon read.

.Under the pages
May 20, 2018 rated it it was amazing
Review available at Under the Pages.

Jessica ❁ ➳ Silverbow ➳ ❁
Buddy Reading with Robin b/c we both got approved and it’s her B I R T H D A Y, so we do what she wants. 👯‍♀️📚🖤
h o l l i s
All I can say is yikes. I'm starting to notice a trend where I either love or seriously dislike my Layne reads. Once again we have a hate-to-love that was.. not compelling and was trying to sell the reader on an 'instantly overwhelmed by chemical reactions and cannot do my job/suddenly isn't a manwhore and wants to be in a serious relationship' vibe. And it didn't work (for me).

I already forgot his name Ian is totally unlikeable despite the fact that the author throws around the foster kid/hard
Tianna✸loves books✸
Eh, wasn't for me.
I was bored the entire time reading this.
Yet another 'self-sure-over-smart-guy' who doesn't sleep with the same girl again. But falls for the heroine immediately after seeing her. She of course doesn't fall for his charm right away. Blah blah.

Overall, I would say if you are looking for a light read, this would be ok. But I'm sure this is not something you haven't read.

Thank you to the publisher for sending me an ARC.
Alba and Her Secrets..♥
5 'Guilty of loving Ian' Stars!
ARC provided via Netgalley in exchange for an honest review.

I always know where to go when I need a good dose of light romance. Lauren Layne is one of my favorite authors ever so you can imagine my excitement when she announced a new series full of hot suits was coming our way. And the woman surely knows how to start a series with a bang because Hot Asset was a swoonfest. Get ready for Ian and Lara because they will blow your mind!

So, Hot Asset is the first in the
DJ Sakata
May 21, 2018 rated it it was amazing
Favorite Quotes:

The weekday lunch hour on Wall Street is everything you’d expect—plenty of suits and martinis and pretension. Nobody bothers to look twice at a woman in a boring blouse and four-year-old stilettos bought at Nordstrom Rack.

Yes, men just love my combination of forthright and awkward.

“What the heck is day cleavage?” She holds up her thumb and forefinger to her cleavage as though she’s measuring something. “No more than a half inch or so, see?” “What’s night cleavage?” She widens the
Sep 02, 2018 rated it really liked it
3.75 stars!

After loooving Hard Sell, the second book in this series I just had to check out Hot Asset, the first of the series. And while I definitely enjoyed it, it fell a little short in comparison. Though it was still a good read.

This is the story of Ian, an extremely successful, extremely sexy wall street hot shot, and Lara, an investigator with the SEC who just happens to be investigating him for insider trading. Of course Ian insists he is innocent, but the ever thorough Lara won’t take h
Jessica  (Angie & Jessica's Dreamy Reads)

Everything from the brilliant storyline to the slow burning dynamic to the sharp, witty banter between this wholly captivating ensemble of characters was TOP NOTCH.

I love an office romance but this enemies to lovers twist on the trope was ADDICTIVE. Yes, I know what you're thinking. We've read SEVERAL enemies to lovers office romances before. But this one is so different. This isn't the cliche romance of two career driven rivals vying for the same position nor is this a "been
4 stars.
There is just something about the Lauren Layne brand of lighthearted romance that I fall for every time, she can even make Ian our aspiring hero and previous manwhore appear adorable.
I love this woman's writing. You can sign me up anytime for a book written by her.
This was also such a great start to her new series featuring the "Wolfes of Wall Street". As well as Ian and Lara's story we are introduced to Matt and Kennedy who will each be getting a book of their own.
Such a quick, intere
Deanna❤Pink Lady❤️

Hot Asset is the first book in Lauren Layne’s new series set in Wall Street and this first one started with a bang. A fun, sexy, fast pace story that is full of great banter.

Ian Bradley is a Wall Street Golden Boy. Everything he touches seems to turn to gold. But the SEC is never far. Lara McKenzie is one of the best SEC investigators out there and if there is any insider trading going on, she will find it. And when she is sent to investigate Ian, their adversarial nature creates for an excitin
It was ok!
Nothing special but I finished without getting mad much.
But honestly, I lowered my standards and expectations regarding Contemporary Romance lately. 😬
Jen ♥Star-Crossed Book Blog♥
*covers face* This rating hurts my heart because Lauren Layne is one of my favorite authors. But I wasn't able to connect to any of the characters, so I was never once pulled into the book. Looking back, I'm sure there has to be something wrong on my end. Especially since a few months ago I read and fell madly in love with her previous release, Runaway Groom. If you haven't read that one yet, definitely give it a try! It was hilarious, sigh worthy, crazy at times and so much fun!
I’m tor
Camilla Isley
Jul 20, 2019 rated it it was amazing
Another wonderful enemies-to-lovers by an author I’ve just discovered and love ❤️

This story was witty, romantic, and with a few steamy scenes that were unobtrusive enough not to be overwhelming. Ian was the perfect alfa, arrogant suit with a secret big heart and Lara the adorable dorky, nerd with the demure librarian sex appeal. I loved reading their story, and the whole set of characters... can’t wait for the new others in the series...
Mg ♥ The Bookishmedialite
Hot Asset was a love at first sight kind of book wrapped in a slow burn romance. But for me, the insta-love didn't work here.

Was it well written? Sure!
Was it romantic? Yes.
Were the characters likable? Yup. They were fun to read. I LOVED Ian's friends—the author definitely knows how to write friendships. And I was here just for that!
But even with all the great characters and the funny banter, the story was just good for me. I understand it was a kind of introduction to the series, but I think
Happy Book Birthday

Lauren Layne launches the 21 Wall Street series with the story of attractive and successful investment broker Ian Brady, and the determined SEC agent tasked to investigate him.

Ian isn’t deterred when he learns the true identity of the only woman who doesn’t instantly swoon over his good looks and natural magnetism and he’s certain of two things. One, he’s never taken a shortcut to reach his goals and achieve success. Two, he always gets what he wants and he wants Lara.
Robin Loves Reading
Please see all of my reviews on my blog at www.robinlovesreading.com.

Ian Bradley is a very successful investment banker for Wolfe Investments. His best friends are Matt Cannon and Kennedy Dawson and they are also his coworkers. This job, his seven-figure salary and an office to die for didn’t come easy. He had a very bleak past. He has worked incredibly hard, including growing up in the foster system, to get where he is today. Everything could come toppling down, however. He has been accused of
Angela (Reading Frenzy Book Blog)
Hot Asset is the first book in Lauren Layne’s new series set among Wall Street’s elite, and what a promising start it is.

Ian is a successful investment broker who worked hard and now has it all: money, good looks, power, and his pick of women. Lara is an investigator for the Securities and Exchange Commission. Her job is to determine if Ian is guilty of insider training.

Lara is far beyond the stereotypical dogged investigator out to get the hero. She may be ambitious, but she’s not bitter, prudi
2.5 stars - Contemporary Romance

I usually enjoy Lauren Layne's style, but this was a disappointment for me. I really disliked the hero and heroine, and they both acted annoying and immature for much of the book. The story dragged for me and the romance was a bit dull. I am intrigued, however, by the secondary characters, so I'll still read the next book, Hard Sell, and hope for the best.
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Lauren Layne is the New York Times and USA Today bestselling author of more than two dozen novels, including Hot Asset, Hard Sell, and Huge Deal in her 21 Wall Street series, as well as her Central Park Pact series. Her books have sold more than a million copies in nine languages. Lauren’s work has been featured in Publishers Weekly, Glamour, the Wall Street Journal, and Inside Edition. She is bas ...more

Other books in the series

21 Wall Street (3 books)
  • Hard Sell (21 Wall Street, #2)
  • Huge Deal (21 Wall Street, #3)

Articles featuring this book

Get your finances in order—Lauren Layne's about to make the stock exchange sizzle. She answers your questions about falling for "suit-wearing,...
6 likes · 4 comments
“I don’t give a damn about right and wrong, or black and white, or rules and protocols. I only give a damn about him, about the way he makes me feel.” 4 likes
“Isn't this every woman's fantasy, to be the one who tames the untamable?” 2 likes
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