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This Business of Music Marketing and Promotion: A Practical Guide to Creating a Completely Intergrated Marketing and E-Marketing Campaign
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This Business of Music Marketing and Promotion: A Practical Guide to Creating a Completely Intergrated Marketing and E-Marketing Campaign

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3.7  ·  Rating details ·  61 Ratings  ·  5 Reviews
The maxim in the music industry has always been “You can’t make it on talent alone,” and with This Business of Music Marketing & Promotion, you don’t have to.

In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technologica
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Hardcover, 320 pages
Published October 1st 2003 by Billboard Books (first published March 1999)
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Ben
Mar 24, 2015 rated it did not like it
One word: outdated. This book was last updated in 2003, so much of the advice bears very little fruit to those of us living in 2015. In this book, you will find no mention of streaming, YouTube, Spotify, or even iTunes. While some of the marketing advice still resonates, it does little to help bands/musicians who are just starting their career. Much time is spent on mid- to high-level performers who have already achieved a solid success rate.

I had relatively high expectations of this book and wa
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Orsolya
Jun 16, 2011 rated it it was amazing
I have worked in the music industry for about 10 years and firmly intrenched in the world in Los Angeles for the last 4. Not to toot my own horn, but I have a firm and passionate grip on music marketing/PR. Yet, even I found this book filled with clear, concise, and easy-to-understand information. Even I was sitting with a highlighter highlighting sections! Strongly suggested for any musician trying to make it in the music world or anyone on the business-end behind the scened in need of some rem ...more
Stefu Smith
I give this 2.5 stars. It really is a good book--if you could time travel back to when a lot of these concepts were relevant. If they did a 2012 update, it would be a lot better.
Roy
Jan 07, 2016 rated it it was amazing
The music world has changed much since 2003. Specific examples and industry stats are outdated.

That said, the overview is well done and the principles are sound.

If you've been in the industry awhile this book won't help much. If you're just getting into things, particularly for younger folks, this is a good read. Just keep in mind it's over ten years old. Best used as a beginner guide book so you can do your own research and plan your own path.

Studying other business books is strongly recommend
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Marney
Lots of basic info on marketing and promotion. An easy read.
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