Marketing Management

by Russell S. Winer, Ravi Dhar

Paperback International Edition ... Same contents as in the US edition at Low Cost !!

Genres: Business

Paperback

First published August 5, 1999

Reviews

[Rebecca · Rating 2 out of 5]

Eh. I read it because I wanted the information inside it. Some of that information is now in my head, so mission semi-accomplished. It's old, which isn't its fault, but it was kind of out-of-date even when it was published, I think. There's a lot of useful info, even if everything it knows about the Internet isn't really true anymore.

The layout, though, gah. Whoever laid out this book should be smacked upside the head. The figures and graphs are so badly done that some of them are incomprehensible. I particularly liked one where they reversed the axes from the logical way for absolutely no good reason. (Things increase from down to up and left to right. It's the convention. The point of a graph is to make data intuitive. If you reverse your badly-labeled axes, everything looks backwards and it's no longer intuitive. Also, graphs are regularly two or three pages away from where they're discussed in the text, making reading this into a frickin' scavenger hunt.

Bad textbook editor. Bad. No cookie for you.

[Shenyu · Rating 4 out of 5]

Though this book seems to be unnecessarily thick, I still believe it is a well-structured textbook and knowledge introduced is very significant. It is quite valuable for people who want to learn fundamental marketing knowledge from scratch.

[Edith Yeghiazaryan · Rating 4 out of 5]

A classic book to explore different concepts of marketing management. It includes both theoretical marketing concepts and modern marketing case studies.

[Diana · Rating 1 out of 5]

What a terribly written book. Yes, I read this for a class, and it was your standard textbook -- but worse. The prose was so tortured that I seriously considered writing the authors to ask what kind of literary sadists they are. By the end I was mostly skimming for key words and then translating them into actually readable phrases in my notes. This book could have easily been half the length based on wordiness alone, and then used that extra space for much more relevant discussion instead of a mountain of prepositional phrases.

[Patrick · Rating 1 out of 5]

This book is awful. Don't get in to marketing.