Goodreads helps you keep track of books you want to read.
Start by marking “Au Contraire: Figuring Out the French” as Want to Read:
Au Contraire: Figuring Out the French
Enlarge cover
Rate this book
Clear rating
Open Preview

Au Contraire: Figuring Out the French

3.80  ·  Rating details ·  116 ratings  ·  11 reviews
Coca-Cola ran headlong into French culture when a hardcore, bottom-line management style met with boycotts in cafes and supermarkets. Even Mickey Mouse met angry protesters hurling tomatoes and eggs when joining Michael Eisner to launch Euro Disney's arrival on the Paris stock market. What makes the French so...well, French?
Paperback, 308 pages
Published December 1st 2000 by Nicholas Brealey Publishing
More Details... Edit Details

Friend Reviews

To see what your friends thought of this book, please sign up.
This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

Showing 1-30
Average rating 3.80  · 
Rating details
 ·  116 ratings  ·  11 reviews

More filters
Sort order
Start your review of Au Contraire: Figuring Out the French
Darya Conmigo
A curious read, mostly written for expats working in an international company. A good look not only at the French culture, but also at the American culture through the prism of French values. It's what I always liked about anthropology and works close to it: by discovering different ways of seeing the world, you quickly discover that you also think of the world in particular ways based on your culture and, ultimately, might even start to question it.

A really good read for anyone who wants to
Jade Liu
Feb 27, 2017 rated it liked it
Interesting perspective on the differences between French and American culture. This book is intended for potential expats in managerial positions and goes into a lot of detail about business management practices in intercultural situations. It encourages individuals to shed one's preexisting world views and be receptive to other ways of thinking. Doing so, the authors emphasize, does not necessitate assimilation but rather understanding and collaboration. As a Chinese-American spending my ...more
I know this is supposed to be a book about French culture, but I learned a lot about American culture from reading this. How typically self-centered American of me, I suppose.
The book is aimed towards explaining French culture for the purpose of business relations and from a cross-cultural view with that of Americans. I am far from qualified to say whether or not the descriptions of the French were accurate, I'm sure there are lots of generalizations in this text about the French (just as there
Jeff Waters
Jan 02, 2016 rated it it was amazing
This was an eye-opener. It explains a lot of my experiences doing business with customers and colleagues in France over the years. Eastern Canada, too, now that I think of it.

I'm not saying that your mutual frustrations will disappear overnight, but will certainly be cut by 50% in the short term.

If you are French interacting with Americans or Americans interacting with the French, you must read this book.

Take off your blue colored glasses before putting on your counterpart's yellow colored
Megan Plaumann
Jan 27, 2016 rated it really liked it
Shelves: 2016
Really learned a lot about American culture as well as French culture. It was fascinating to learn why the French are French. Especially how Americans grow up believing French are this way and that way and never really knowing why..well this book explained why the French are French in the best way! Though the second part of the book is directed more towards a company who is working with French people, it was still very ineteresting.
Jul 20, 2016 rated it really liked it
If you're thinking of moving to France, read this book first. It probably won't change your mind, but it can give you some insight as to what to expect. Written in a way that's easy to follow and understand even though some information heavy topics are covered.
Scott Cameron
Lots of good information here and its very well-written and organized, but it tries a little bit too hard to be complete and it becomes a little bit dry. It also felt very targeted at people with a severe American-centric world view. They really chew up every difference for you.
Jennifer Tomaloff
May 24, 2011 rated it did not like it  ·  review of another edition
This was the required text for my French class. This book is terribly inconsistent and repetitive. The generalizations are enough to make a person crazy.
Feb 27, 2016 marked it as to-read
Recommended by Derek Sivers, along with "A Geek In Japan"
As many times as I've traveled to France, there is still more to learn. A bit dry.
May 03, 2015 rated it liked it  ·  review of another edition
Shelves: gave-up
I didn't finish this book, but the third that I read was interesting! I definitely learned some interesting cultural differences that helped me on my trip to Paris!
rated it really liked it
Mar 16, 2014
rated it really liked it
Mar 14, 2019
Karen Giden
rated it it was amazing
Jun 29, 2018
rated it liked it
May 22, 2015
rated it liked it
Jan 17, 2015
Katherine Elizabeth
rated it really liked it
Jan 20, 2015
Davy Gerichten
rated it it was amazing
Jul 15, 2017
rated it really liked it
Jan 21, 2012
rated it liked it
Oct 18, 2014
Tracy Snider
rated it liked it
Jun 09, 2018
Wayne King
rated it really liked it
Jan 28, 2015
John Walker
rated it liked it
Feb 07, 2016
Hassene Ben Salem
rated it really liked it
Oct 02, 2019
rated it liked it
Dec 15, 2015
rated it it was amazing
Sep 04, 2015
rated it liked it
Dec 10, 2007
rated it it was amazing
Mar 05, 2020
rated it really liked it
Oct 06, 2018
Liza Marie
rated it really liked it
Sep 24, 2014
« previous 1 3 4 next »
There are no discussion topics on this book yet. Be the first to start one »

Readers also enjoyed

  • The Fourth Turning: An American Prophecy by Strauss and Howe | Summary & Study Guide
  • Among the Iranians: A Guide to Iran's Culture and Customs
  • On Killing: The Psychological Cost of Learning to Kill in War and Society
  • The Devil and Miss Prym (On the Seventh Day, #3)
  • Moonwalking with Einstein: The Art and Science of Remembering Everything
  • The Enzyme Factor
  • The Păltiniș Diary
  • Beowulf
  • How to Be an Epicurean: The Ancient Art of Living Well
  • The All-American Slurp
  • Strega Nona (Strega Nona, #1)
  • Polar Bear, Polar Bear, What Do You Hear?
  • We're Going on a Bear Hunt
  • The True Story of the 3 Little Pigs
  • There Is a Bird on Your Head! (Elephant & Piggie, #4)
  • Click, Clack, Moo: Cows That Type
  • How We Misunderstand Economics and Why it Matters: The Psychology of Bias, Distortion and Conspiracy
  • The Dictator's Handbook: Why Bad Behavior is Almost Always Good Politics
See similar books…

News & Interviews

As dedicated readers already know, some of the best and most innovative stories on the shelves come from the constantly evolving realm of young ...
26 likes · 2 comments