Truth. Growth. Repeat.: A Business Manual for Generation Why

by Mike Edmonds

The plain English guide to growing your business with purpose. Avoiding corporate jargon and overly-academic theorising in favor of a commonsense analysis of modern business behaviour, Truth, Growth, Repeat is like a user manual for company growth in a new world of commercial transparency. By mapping the way business works today at a very honest and human level, this street-smart book is a must-read for any business owner who wants to achieve growth and success without compromising their personal values. The book introduces The Circle of True Purpose, a virtuous sequence of knock-on effects that proves that enduring commercial growth is the result when a business owner’s authentic motive is placed at the core of everything the business does. Author and brand expert Mike Edmonds explains the correct sequence to follow to acquire both financial return and personal fulfilment, and why going the other way leads to a never-ending cycle of inconsistent sales and consumer distrust. To illustrate these two key paths in life, the book contains many stories of actual businesses who’ve experienced these effects. This practical guide takes business owners through a series of exercises to help surface their own True Purpose and implement it in their sector of industry. If you feel there’s a powerful truth inside your business that the world isn’t seeing, Truth, Growth, Repeat could be the most important book you ever read.

Genres: Business

352 pages, Paperback

Published January 3, 2018

Reviews

[Jason · Rating 5 out of 5]

Definitely a must read for those who want to lead an organisation with purpose.

Love that Mike doesn’t make it so that being able to achieve a purpose has to mean not-for-profit.

This book is the perfect combination of why you should grow with purpose, how to interrogate your purpose and what to do next once you’ve found it.

Not a wishywashy read and certainly not a business horoscope. You’ll finish it quickly I assure you it’s that good.

[Rikki · Rating 5 out of 5]

Full discloshe, Mike is my boss. But how rare to have a whole book written about why you choose to work where you do.