Small Business Management: An Entrepreneurial Emphasis

by Justin G. Longenecker, Carlos W. Moore, J. William Petty II

Longenecker is the market leader in Small Business Management. Customers say it has the right mix of theory and application. The short cases, now correlated with appropriate chapters, are particularly popular with users. This text and package is the most innovative on the market for this course, with BizPlanBuilder software, Internet activities, its own Web site, BusinessLink video cases, and an Integrated Learning System.

Genres: Business

730 pages, Paperback

First published January 1, 1983

About the author

Justin Gooderl Longenecker

Reviews

[Bader Al-Shafei · Rating 3 out of 5]

Flipped through the pgs. Didnt read it.

[Anna S. · Rating 5 out of 5]

Tamat dibaca sehari setelah ulang tahun ke 19
Mudah-mudahan bisa diwujudkan dengan baik secepatnya. Amin.

[Gwenyth Love · Rating 3 out of 5]

ENTP212 Athabasca University