The Analytics Lifecycle Toolkit: A Practical Guide for an Effective Analytics Capability

by Gregory S Nelson

Data has become the new currency; organizations are drowning in it, but few are cashing in on its true value. The Analytics Lifecycle Toolkit translates the entire analytics lifecycle into actionable insights, providing a framework for building an effective analytics capability and the processes that turn data into action. Part 1 describes the “who,” “how,” and “why” of modern enterprise analytics, giving leaders clear insight into the value of strategically-aligned capabilities. Part 2 details best practices that include problem framing, data sensemaking, model development, change management, data management, product management, and more. Part 3 rounds out the discussion by providing guidance on sustaining high performance and guiding the analytics function into new phases of business. For organizations who see the value of analytics but lack the depth of knowledge needed to structure appropriate solutions, this book breaks the cycle of frustration and provides a roadmap for putting the right people, processes, and technologies into place. For those who have already implemented analytics, this book serves as a reference for leadership and a “refresher course” to update the team on the latest in practices and processes. Rather than a simple catalogue of analytics models, the discussion emphasizes underlying principles in key process areas to help organizations build analytics capabilities tailored to their specific needs―allowing them to harvest the highest-value information to better inform strategic decisions. In line with the book’s practical focus, the companion website provides downloadable resources, tools, videos, and more to support and streamline implementation. The discussion itself assumes no prior knowledge of analytics and explicitly clarifies complex concepts and terms, using real-world examples to illustrate what effective practice looks like on the ground. With clear guidance, expert insight, and a wealth of practical tools, The Analytics Lifecycle Toolkit is an essential resource for any organization seeking an optimized analytics program.

464 pages, Hardcover

Published March 9, 2018

Reviews

[Mikkel · Rating 5 out of 5]

Full of good practices and recommendations from experiences by the authors. Working with an analytics organisation I can see many great advices and insights which I can make use of. Highly recommended if you're working with analytics, data or machine learning, or if you're just curious.

[Thomas · Rating 5 out of 5]

Outstanding, clearly delivers what it promises.

[Sayantani · Rating 5 out of 5]

Very pragmatic, real life case studies on analytics. One of the best and comprehensive book on analytics. Highly recommend for business leaders as this can be referenced on a regular basis for work.

[Willis · Rating 5 out of 5]

Very practical, chock full of real world advice. Compared to other books on analytics this one doesn't have all the hype about what analytics can do. Great as a reference book, I'll definitely be coming back to this one.