Up the Loyalty Ladder: Turning Sometime Customers into Full-Time Advocates of Your Business

by Murray Raphel, Neil Raphel el

Argues that customer service can be a competitive edge, and offers advice on impressing customers and winning their loyalty

Genres: Business

290 pages, Hardcover

First published March 1, 1995

Reviews

[Mindy]

Ever wonder why businesses are struggling today?

Most are all about money and not delivering what they promised...plus they don't care about their customers... which is sad.

If you are a business owner, don't let that be you.

This is a must read book.

If you apply even one idea from this book, they will chose you over all the other businesses out there.

You will find many great examples and wisdoms inside.

If you meditate on the content of this great book, you can get ideas on how to apply it in your business in today's environment.

Another book to read again and again...and to study and take action. It's that good.

[Laura Carter]

Great examples!

[Mary Xatse]

An educative book for those who are in the marketing business. I recommend it for all those who plan to sell or are selling something in order to have customer loyalty.