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Marketing

3.24  ·  Rating details ·  131 Ratings  ·  3 Reviews
Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty--from the professor ...more
Hardcover, 742 pages
Published March 20th 2008 by Irwin/McGraw-Hill (first published December 1st 1986)
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Jennifer
Jan 10, 2012 rated it liked it  ·  review of another edition
Shelves: schoolbooks
I did not read all chapters but only the ones that I needed to for my class.
Cory
Oct 29, 2014 rated it it was amazing
A trove of marketing goodness.
Ottotan
Feb 07, 2014 rated it it was amazing  ·  review of another edition
Use lots of framework to help me better understand the marketing management. Strong recommend to read before Kotler's
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