Personal notes on the book, not on a particular order:
If you have to rely on external motivational factors, you are never going to make it.
It is up to you and only you to hold yourself accountable and compare yourself to the person you were last year.
Do the opposite from the masses.
The only sale that matters is the one that converts.
"You are hardworking or you're smart. You cannot be both."
Real improvement is a lot of nothing followed by a step function upward. Only beginners see linear
improvement at first.
You are a bad person if you do not attempt to get rich because you are neglecting every
single person you care about.
If you’re not executing every day, you’re falling behind every single day.
Read copywriting and sales books.
Target fear and insecurity.
Figure out what type of intelligence you have. Predictive abilities and Synthesis are the *easiest* to learn (numerics is the hardest to improve upon).
Use the type of a intelligence to pick a career: sales, technology or finance.
Find transferable skills: Sales, Networking, Efficiency, Maintenance, Continuity
Learn sales for every interaction. It is the most transferrable skill you will ever learn.
Start making money off of performance and all your extra money should fund a real second
source of income *before* investing in assets.
Build up on your strengths and talents.
Determine demand before creating a product.
Dont waste time on politics, social media and sports, unless they are making you money.
Reading is extremely important but it makes a feeling that you are doing work which you aren't. Read with purpose, without it becomes action faking.
You only need to read for a few hours a week and the rest of your time should be spent
updating and improving your websites/businesses etc.
Lifetime value of the customer is the most valuable number.
When an outrageous success story can actually impact your life emotionally it means the creator
of the content is converting your nervousness into positive energy. The “sale” is simply
converting deep seeded insecurity into positive pump up energy to make you buy some product
that won’t actually get you anywhere.
Stress is okay, worry from real problems is not.
Frugal people spend time cutting cost, future multi-millionaires spend time
creating income.
Frugality is a joke. Example: "research ways to save $5" vs. "spend
same amount of time making $25". Option one leads to $5... Option 2 leads to $30 with the
same time spent.