Integrated Advertising, Promotion, and Marketing Communications, Canadian Edition

by Kenneth E. Clow, Donald E. Baack, John Peloza

For courses in Advertising.
Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help you retain ideas, each chapter includes tools that allow you to apply concepts to real- life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping you understand the vital links marketers use to connect with consumers. Also available with MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Note: You are purchasing a standalone product; MyLab & Mastering does not come packaged with this content. Students, if interested in purchasing this title with MyLab & Mastering, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab & Mastering, search for: 0134641701 / 9780134641706 Integrated Advertising, Promotion, and Marketing Communications Plus MyMarketingLab with Pearson eText -- Access Card Package, 8/e Package consists of:
0134450639 / 9780134450636 MyMarketingLab with Pearson eText -- Access Card -- for Integrated Advertising, Promotion, and Marketing Communications 0134484134 / 9780134484136 Integrated Advertising, Promotion, and Marketing Communications "

Genres: Nonfiction

432 pages, Paperback

First published August 14, 2001

Reviews

[Lisa · Rating 5 out of 5]

Integrated Advertising, Promotion and Marketing Communications was assigned reading for a recent class in Integrating the Marketing Message -- and was an excellent choice by the instructor. The chapters were organized in a way that made sense, particularly for a student like myself who had been away from the classroom for many years. I found the lead-in vignettes, integrated campaigns in action features, and examples of advertisements very helpful in expanding my understanding of the material. The only negative was its price -- a used copy was going for roughly $140 at the time of my purchase. Still, in retrospect, it was a decent price for such an informative text that I know it will serve well as a reference book for years to come.

[Charvee · Rating 5 out of 5]

Very insightful read for anyone interested to know about how brands are built and nurtured. A great guide to understand the fundamentals that help in the brand building process. The book has plenty of examples and pictures of adverts to elaborately explain everything. The chapters are also very well segmented for a beginner's guide.

[Kavi]

good

[Iuliana-raluca Gheorghe · Rating 4 out of 5]

Excellent for strategic marketing students. Very handy and approached by a lot of examples...

[Sagar]

kj;

[Kekeli Kofi]

Great

[Dany Sitompul · Rating 5 out of 5]

Very helpful book

[Ehtesham Gillani]

Comprehensive, a must read