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A Lady's Guide to Selling Out

Sally Franson

3.13 · Rating details · 1,479 ratings · 259 reviews

A brilliant young woman navigates a tricky twenty-first-century career—and the trickier question of who she wants to be—in this savagely wise debut novel in the tradition of The Devil Wears Prada.

Casey Pendergast is losing her way. Once a book-loving English major, Casey lands a job at a top ad agency that highly values her ability to tell a good story. H ...more

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Hardcover, 288 pages

Published April 10th 2018 by Dial Press

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Oct 19, 2017 ChallengeGReads rated it did not like it

Shelves: giveaways

Be warned that what you are about to read is a very negative review of A Lady's Guide to Selling Out.

Maybe my 29 years of age makes me too old to appreciate this or maybe I'm just too like Susan ... but alas I'm getting ahead of myself.

Let me tell you a little story of my own (be warned I am no great writer either)

I excitedly received an ARC of A Lady's Guide to Selling Out from Random House. It was beautiful and called to me to read it immediately despite a stack of books that were also demandi Be warned that what you are about to read is a very negative review of A Lady's Guide to Selling Out.

Maybe my 29 years of age makes me too old to appreciate this or maybe I'm just too like Susan ... but alas I'm getting ahead of myself.

Let me tell you a little story of my own (be warned I am no great writer either)

I excitedly received an ARC of A Lady's Guide to Selling Out from Random House. It was beautiful and called to me to read it immediately despite a stack of books that were also demanding my attention. The giveaway had sold it as a cross between Mad Men and The Devil Wears Prada, and although I never cared for The Devil Wears Prada, this "chick-lit" still piqued my interest. I thought it would be a fun light read with a hopeful message tacked in for all of us career women out there. By page 50 though I had a growing dislike for the main character (Casey). She is a caricature of the millennial woman: vapid, shallow, self-obsessed, social media driven, and obsessed with money. Basically like an updated version of Carrie from Sex and the City, but more annoying in that you are stuck inside her head listening to her ever increasing psychosis.

I pushed on though, determined to finish, and hopefully be won over to Casey's side. I took it a chapter a day. Treating it as if I was reading an acquaintance's Facebook post that you knew would be part bragging and part pity party. By the end of Chapter 6, I threw the book across the room as I cursed at it, and decided I simply didn't care how it all ended for Casey. Why you may ask... well there is a scene in Chapter 6 that I simply could not stomach. A scene straight out of today's headlines which reinforces all that is wrong with our patriarchal society. The author through Casey isn't telling woman to change the system, but how to accept it quietly so that you live with ease at the expense of your own morals and conscience.

To the author I simply say no. You may have been able to write something like this ten years ago, but now it is unacceptable. ...more

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Feb 09, 2018 Nikki (Saturday Nite Reader) rated it liked it

Shelves: read-2018, womens-fiction

Casey Pendergast works for the man, but its not her true passion. At 28, she makes a very good living and as all the material things she wants. She finds herself in a few moral dilemma's as her PR company aims to use artists to promote products they wouldn't normally use: in essence selling out. She herself selling out as she is essentially doing the same thing. There is a strong lesson here on the power of social media.

I really wanted to like this book as there were some really good messages o ...more

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Dec 04, 2017 Samantha Plotkin rated it it was ok

I was very conflicted about this book. It drew me in and kept me reading but at the same time I was annoyed with the selfishness of the main character, Casey, (and not in the way I think Fransen intended) and the plot could use some shoring up. It's supposed to be a classic deep-down good person gets caught up in bad things, has crisis, redeems herself. The biggest problem was there was just not enough for the reader to care if Casey's life gets better - it didn't seem like she was a good person ...more

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May 23, 2018 Jamie rated it really liked it

This book, a gift: underneath the surface, the frippery, the marshmallow whipped cream that you immediately think this book will be, there is quite a stunning tour de force; the lyricism and clarity of some of the paragraphs and prose pierce through the bubble of the stereotypical 'chick lit' novel and inevitably speak important truths about the #metoo era, misogyny, insecurity, loneliness, and the impact of social media on everyday life.

...more

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May 27, 2018 M rated it it was amazing

i don't really know how to talk about this book, because i think the way a lot of readers have approached it is with a very weird perception of what makes a strong protagonist.

casey is the provocative best friend in all of those novels where the narrator is some sad shut-in nerd. she is incredibly smart, and you learn along with her that she carries with her the baggage that we all carry.

but what really spoke to me was casey's undoing and how it was fueled by months of internal unrest about her ...more

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Oct 03, 2018 Eilonwy rated it it was ok

Shelves: what-was-even-the-point, frustrating, wasted-my-time-on-this

Casey Pendergast, at 28, is very successful, especially “for an English major”: She makes over $100k working at a small advertising firm in Minneapolis, owns a condo, and is a favorite of her company’s owner. But Casey is still surprised to find herself selected as the single other participant in her boss’s new venture, which involves getting famous authors to write personalized copy for products like granola bars, gun museums, and coffee chains. Casey half enjoys getting to go meet these aut

Casey Pendergast, at 28, is very successful, especially “for an English major”: She makes over $100k working at a small advertising firm in Minneapolis, owns a condo, and is a favorite of her company’s owner. But Casey is still surprised to find herself selected as the single other participant in her boss’s new venture, which involves getting famous authors to write personalized copy for products like granola bars, gun museums, and coffee chains. Casey half enjoys getting to go meet these authors to work her persuasive skills on them, and is half appalled to find how little persuasion it takes to get them to accept boatloads of money, i.e., “selling out” in Casey’s view. But while she’s doing this, Casey, a dysfunctional product of a multi-generational dysfunctional family, is falling apart.

What a disappointment. The official jacket copy for this book promised a satire; the title and cover appear to promise cheerful fluff. Well, sometimes what they say about judging books by their covers (and names and blurbs) is sadly all too true. I felt completely misled as I worked my way through this slog of a story.

It would really help if this had made up its mind whether it wanted to be a satire, or a finding-oneself story. Instead, it wants to be both, and the way the two tones are wrapped together didn’t work for me at all.

The “satirical” part isn’t very funny. Some of the authors Casey meets are based on real people, and they aren’t presented all that flatteringly. (They might all be real people and I just didn’t recognize all of them.) The story (a) presents getting writer blurbs for products as something new (I don’t really think it is), and (b) makes fun of the writers for being willing to accept a huge amount of money for what amounts to very little work on their parts, but please: who the hell wouldn’t go for that, given the opportunity? But the satire was at least more fun than the finding-herself story.

The “serious” part of the book, about what an internal mess Casey is, had a comedic tone that made me very uncomfortable, considering that IMO, Casey is genuinely dysfunctional, with poor coping skills and the cognitive distortions that come from growing up in a family where these things are passed down from generation to generation. I didn’t find it funny. This character is in genuine pain; the interpersonal problems and constant self-criticism/hyper self-consciousness she’s suffering from can be helped with fairly brief cognitive behavioral therapy. But instead of steering her to therapy, the misery is played for laughs. That just made me more and more angry as the book went on. (Short version of this paragraph: I am NOT the target audience for this angle. And I say that as someone who loves “Crazy Ex-Girlfriend,” which features a character just like this and plays it for cringing laughter+heartbreak, but with so much more empathy and depth.)

In addition to the awkward story, the writing is really clunky, too. There are sentences which are individually deep, insightful, touching, and beautifully written. But overall, this book consists of big chunks of exposition, lots of tell-tell-tell about what’s going on, but very little show, i.e., experiencing it. As a reader, you just have to take Casey’s word for it that she and the love interest get along great and have terrific chemistry, because you’re sure not going to see it or feel it. Almost everything else important in this book is presented the same way. And because nothing is shown, the book ends with an epilogue which tidies things up in a way that feels as if someone came in and waved a magic wand to fix Casey's life, because the feeling of connection to what went before just isn’t there.

There’s also a plot thread near the end of the book which doesn’t quite work for a book published in this year of #MeToo.

Small quibbles are:
* Major abuse of interrobangs (?!) throughout this book. As a writer, I allow myself one interrobang per novel, and it had better be called for. This book has at least 20 of the things.
* This jarring phrasing: I hadn’t read with such voracity since college -- I didn’t have time. Yet it didn’t take me long to pick back up the habit. You know what? Sometimes the preposition really does belong at the end of the sentence. #IgnoreGrammarCheck

Last but not least, this book is set in Minneapolis, but is full of hostility to the Midwest, which did not go over well with this native Ohioan.

If you go into this expecting a dark, sad, cringing comedy of manners, then you might enjoy it. Part of my annoyance with this book is my conviction that it’s being misrepresented.

But this really was nothing but a frustrating disappointment for me. ...more

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Nov 14, 2017 Patricia rated it liked it

Shelves: giveaway, contemporary

A LADY'S GUIDE TO SELLING OUT is about 28 year old Casey who works at a top notch PR firm. Casey get a big pay raise when she heads a new branch of her firm which hires famous writers to promote different products for various companies. Casey had been a literature major in college and loves books and authors. At some point Casey begins to believe she is helping writers sell out.

I thought I would love this novel. However, the first half was so slow for me that I almost quit reading the book twice ...more

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Oct 24, 2017 Samantha rated it did not like it

Shelves: first-reads

I received a copy of this book through the Goodreads giveaway program. I just couldn't with this book. I felt no empathy for any of the characters; they were all horrible, and I could not finish this book. ...more

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Dec 25, 2017 Danielle rated it did not like it

Shelves: realism, unlikeable-characters

I received a copy of this book from the publisher via a Goodreads giveaway in exchange for an honest review.

A possible contender to the Worst Book of 2018 (it will be published in April 2018).

Ms. Franson doesn't seem to understand her own characters, as she repeatedly emphasizes how likeable and attractive they are and then characterizes them in the least attractive and most unlikeable ways.

Casey, when she isn't insipidly describing herself as a midwest girl who has no concept of life in the m ...more

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Apr 14, 2018 Gail F. rated it it was amazing

It takes two or three chapters to get past what appears to be a chick-lit book, but STAY WITH IT as it is SO worth it, because it's actually a novel which explores friendship, love, and what it means to be a woman navigating the sticky paths between self identity through career vs. "a true and meaningful" life--whatever that is!--, the human problem of always wondering if one's perceptions are clouded by false ego and past trauma. Franson's voice is so clear, so strong, so true; the pacing is fa ...more

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Feb 26, 2018 Erin rated it it was ok

I won this novel as part of a Goodreads Giveaway.

A Lady's Guide to Selling Out was an easy read, a quick book to fly through in an evening. However, there were several times I had to put the book down because it was either uncomfortable to read or made no sense to me. I regularly found myself cringing at the implausible circumstances the main character, Casey Pendergast, found herself in or otherwise created for herself.

I spent the first half of the novel looking for a solid reason Franson had ...more

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Apr 10, 2018 Gaele rated it it was ok

Shelves: chick-lit, reviewed, edelweiss, penguin-group, debut-author-reading-challenge, 2018-challenges

Promoted in the blurb as a sharp and satirical look at one woman’s life as she navigates dreams and reality in the world of advertising, I was hoping for more sharpness and satire as Casey’s story unfolded. Perhaps I’m not the ‘target’ for this book – a 28 year old, navel-gazing, often shallow and superficial woman, alternating her rants between the need and futility of ‘keeping up’ on social media, interspersed with moments about the mother-daughter conflicts she endured and her overwhelming ne
Promoted in the blurb as a sharp and satirical look at one woman’s life as she navigates dreams and reality in the world of advertising, I was hoping for more sharpness and satire as Casey’s story unfolded. Perhaps I’m not the ‘target’ for this book – a 28 year old, navel-gazing, often shallow and superficial woman, alternating her rants between the need and futility of ‘keeping up’ on social media, interspersed with moments about the mother-daughter conflicts she endured and her overwhelming need to please. But, were I to choose, Casey would not be someone in my circle, and the inability for me to form any sort of empathy for her nearly had me putting this book aside.

Unfortunately, as Franson does have some wonderful moments when books and the only real relationship that Casey has, that with her friend and former college roommate Susan. But, this is often buried behind the lack of any real morality play for Casey – sure what she does (and she sees this) is ultimately sell to create a buzz, and there are few (if any) who really deserve all of the attention and hoopla that she helps to create, but it is more a function of her disengagement and inability to find an actual stance on anything. Sure she snarks and scoffs – but those real moments, where a decision to make a choice that will change the norm, rather than gloss over it with a pretty picture and soft lighting are wholly missed, and Casey seems like a set-dresser working for an Oscar, rather than someone truly bothered by, or willing to change, the way she is operating in the world.

From her awareness of the disconnects to a consistent and concerted effort to ignore any way to make a difference, even a small one, the only hope for her appears with Ben, but this is soon buried, again, beneath the desperate attempts to appear ‘clever’ and ‘in tune’ while actually ignoring and fluffing over any way to improve or change her situation, her life or the lives around her. I was hoping for sharp wit and some clever insights, more in line with a satirical approach to the tale of the times we live in – instead it was sadly soft focus without any real conviction on Casey’s part to move on or forward, content in her self-absorption and stasis.

I received an eArc copy of the title from the publisher via Edelweiss for purpose of honest review. I was not compensated for this review: all conclusions are my own responsibility.

Review first appeared at I am, Indeed
...more

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May 20, 2018 Oreoandlucy rated it it was ok

Casey works for an advertising agency where she looks up to the her boss as a surrogate mother. Her boss soon asks her to head up a new, secret project called Nanu. Nanu will provide an advertisement income stream for authors by asking them to produce exclusive content for brands. A best-selling author will be the face of a new e-reader for writers. Another will post to their Instagram about pens. And another will be the face of a plus-sized fashion line. Soon, Casey begins to question the moral ...more

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May 05, 2018 Devyn rated it did not like it

Shelves: goodreads-reviews

I received this book from Goodreads.

DNF

I'm calling it quits on this one. Made it to page 110. I think I gave it a decent shot.

From what I've read I'd call this book a business romance. Casey Pendergast has a very very busy life in advertising. She's always running around from place to place, trying to please everyone. Casey is always go go go!
Sitting in my comfy chair and reading about her life makes me exhausted. Crazy extrovert.
Anyway, she meets this guy and sparks fly. A true connection.
She ...more

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Aug 21, 2018 Lindsay rated it really liked it

You will either love this book or hate it. I loved it. Casey is more honest than any of us. The author confronts us with her brutal fall mid-story and we wince and cry as she fights to dig up her soul.

This book deals with sexual assault and power dynamics, so be ready if those are personally sensitive. But the beauty of the book, aside from witty self assessment, is the focus on female friendships as opposed to romantic relationships, which was terrifically refreshing.

I laughed, I cried, I cri ...more

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Jul 24, 2018 LilBib’Phile rated it it was amazing

I would give this book 10 stars if I could! It touched me on so many levels and I found the character of Casey very relatable.
I can’t wait for another book by Sally Franson.

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Jun 08, 2018 Angela rated it it was ok

I have to admit, although I was interested by the blurb, the cover is really what drew me to this book. I loved the hot pink and the fun typography. Unfortunately, that wasn't enough to save this book for me.

Casey is a top performer at an advertising agency when her boss approaches her to work on a new project: recruiting authors and writers to become spokespeople and content creators for companies and brands in need of some good PR or new ideas. The authors generally sign on rather quickly, but I have to admit, although I was interested by the blurb, the cover is really what drew me to this book. I loved the hot pink and the fun typography. Unfortunately, that wasn't enough to save this book for me.

Casey is a top performer at an advertising agency when her boss approaches her to work on a new project: recruiting authors and writers to become spokespeople and content creators for companies and brands in need of some good PR or new ideas. The authors generally sign on rather quickly, but Casey begins to feel uncomfortable with the campaigns, worrying that these literary idols of hers are "selling out." Combined with a fragile romance with one of her recruits and a fracture in the relationship with her best friend, Casey reaches her breaking point.

I had some major issues with this book:

- Honestly, I don't think I got the gist of the book. We see celebrities in car commercials and social media influencers with sponsored posts all the time, so I didn't quite get why it was considered "selling out" for writers to do the same thing. It's inferred in the book that authors are an untapped market in this regard and that they are often awkward loners addicted to their craft who wouldn't stoop so low - but anyone can be bought if the price is right. But to me, all of the writers Casey approached are adults, who knowingly entered these contracts and often for very good reasons - to get money to help an ill loved one, to start a charitable fund, or even just fund their own retirement. I don't think they were compromising their integrity by posting about pens, granola bars, or tracksuits, just as I don't think Casey was "selling out" by working in advertising - I mean, wouldn't her English degree be an asset in a job where words are paramount? It just didn't seem like a big deal to me; none of the products or brands were embarrassing, and if you could easily make some money that might make your life a little more comfortable or give you the freedom to do things like write more, why wouldn't you?
- Casey's friend Susan was basically just a big stereotype - she's an aspiring author who tries way too hard to show that she doesn't approve of Casey's job, or the "establishment," or whatever. She's always low on money and her apartment is a wreck because... she's an artist?
- There were three instances of sexual assault/harassment, including one that the crux of the story relies on. It was infuriating to see how everything was turned around on Casey and the slut-shaming and even death threats that followed.
- The book felt very scattered. Sometimes it felt like the main character was going off on tangents that took me out of the story. I feel like the author was trying to make some commentary on artistic integrity and finding one's identity (seems to be a popular thing these days), but it didn't feel like it came together.

But, there were some things I liked:

- The book felt thoroughly modern, from the rampant use of social media to (very unfortunately) the sexual harassment issues.
- Casey was often very relatable. She's in her late twenties, working at a job she's really good at but maybe doesn't think is her dream job. She's always seeking someone's approval and has jealousy issues. She was over-the-top at times, but I could understand her.
- These characters loved to read! Casey and Susan constantly share book recommendations and their heroes are authors. It was really nice to see characters who enjoy books and reading.

2.5 stars
...more

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Mar 28, 2018 Ben rated it it was amazing

What a wonderful book. I ended up with an advanced reader copy, and honestly couldn't put it down. IThere aren't too many books that actually make me laugh out loud, but this one had me in stitches. The satire is just so on point--it really nails so much about our image-obsessed culture, but in a way that feels knowing and self-aware rather than mean or self-righteous. It has a lot of doesn't take anything too seriously, including itself.

Which is not to say it's all wit and jokes--far from it. I ...more

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Feb 24, 2018 Emily Mishler rated it it was ok

Shelves: giveaways

This review has been hidden because it contains spoilers. To view it, click here.

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May 15, 2018 Michelle rated it it was amazing

Wow. Just wow.

I fell in love with this book - with all the witty writing, with the insightful comments, with the beautiful moments that brought me to tears and with all the silly moments I couldn’t stop laughing/cringing at. This book touches so many aspects that women go through - not just high flyers (like the protagonist, Casey) but average normal people like me.

It also made me realize a few home truths which I won’t go into because spoilers! But - I would recommend this to anyone - male or ...more

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Apr 24, 2018 Hannah rated it it was amazing

Shelves: 2018

I adored this book, I found it extremely relatable even though I am very different than the main character. So many things about her are little reflections on myself, who I want to be and who I don’t want to be. The story is so great and a fast read. I love the story about friendship between women!

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Feb 07, 2018 Jada added it

Shelves: dnf

(Please be advised that 90% if not more, of my personality is salt. I am so salty I could give the the Dead Sea a run for its money!

I'm about to write horribly salty DNF review(s), one that I've been sitting on for weeks, trying to see if it was just a mood, that I was being too hard on the author.

Unfortunately, the salt is still there, and so ...

(This is not the way I wanted to get ahead on my 2018 reading challenge.))
******************************************************************

"Dial ed ...more

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Apr 13, 2018 Susie Williams rated it really liked it

(I received an advanced copy of this book via Amazon in exchange for my honest review.)

I can see why A Lady's Guide to Selling Out is a book with some mixed reactions, but I'm happy to say that I really enjoyed it, though there were some parts that were a bit tough to read. Not everything went how I wanted it to and Casey isn't the most likable girl in the world, but that's life and I'm glad this book reflected it. I'm actually really surprised by how many people hate the main character, Casey P ...more

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Jul 25, 2018 Amanda rated it it was amazing

tl;dr Review:

Completely not what I expected and full of snarky and sly insight into our culture, female friendships, and the lies which we tell ourselves.

Full Review:

When I first started A Lady's Guide to Selling Out: A Novel by Sally Franson, I thought it was going to be a kind of "frilly" read. Something easy and simple and where I wouldn't have to think too hard. It didn't hurt that the narrator gives off the impression that she's fairly shallow as well.

Yet, the more I read, the more I kept s ...more

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Apr 24, 2018 Christina (A Reader of Fictions) marked it as dnf · review of another edition

Shelves: audiobook

I listened to about half of this book, and I can't do it anymore. Though I disliked the character and story from the beginning, Chelsea Morgan's narration is impressive and full of personality, so I wanted to listen to it anyway. However, I just can't anymore.

This book reads, to me, like a mocking indictment of female millenials, and it offends me. The heroine is more desperate to please than Maya on Crazy Ex-Girlfriend. She refers to her boss as "mom" on multiple occasions. It's over-written an ...more

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Oct 29, 2018 Mary rated it liked it

I found this book just "ok" BUT there were 3 quotes from it that I really liked:

p. 115 "Seeing him there, far from his natural habitat, I was struck by the precariousness of the roles we assign ourselves, how tenuous this idea of identity really is; how much of ourselves relies on context."

p. 117 "One thing I've always loved about work is that it doesn't let you dwell."

p. 165 "Millions of gossamer threads connecting one heart to another -- it looks like a thick rope at a distance, but up close ...more

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Nov 25, 2018 Donna rated it liked it · review of another edition

For the most part I did not like this book. Thought about quitting several times. The characters are not likable, etc.

But then there were these insightful, pungent lines that would pull me back in.

Still a mixed feeling about this book.

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Mar 09, 2018 Sharon rated it it was ok

Shelves: giveaways

A book that took nearly 2 weeks to read? Meh.
Did not care for the self-indulgent, whiny main character.

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Apr 27, 2020 Amy Ingalls rated it liked it

Shelves: giveaways

I won this book in a giveaway. First, I love the cover and the typeface used at the start of each paragraph.

I had a mixed reaction to the story itself. Parts of it, certain sentences or paragraphs, were very well-written and stuck with me. Other parts seemed a bit too juvenile or stereotypical.

I did like the focus on female friendships, and the support that the women in this book had for each other.

I didn't like the way the interaction with Wolf was handled. (view spoiler) ...more

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Oct 12, 2018 Lesley rated it really liked it

Shelves: library

Much better than the Red Dress Ink-esque cover would imply. This one tackles themes I wouldn't expect out of something that doesn't seem to try hard to be anything more than chick lit - and that's good! Chick lit is good! Some of it feels a bit shoehorned in - we meet a trans character right at the very end who goes by gender neutral pronouns and doesn't seem to serve any particular purpose other than to let the author/narrator flex her wokeness, but I'll take it - but the idea of privilege does ...more

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About Sally Franson

Sally Franson

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Sally Franson received her education at Barnard College and the University of Minnesota. Her work has appeared in such places as The Guardian, NPR Weekend Edition, and Witness, and she has received recognition from The Macdowell Colony, the Ucross Foundation, the Sewanee Writers’ Conference, Glimmer Train, Best American Travel Writing, and more. Once in a while she writes humor for The Loft Litera ...more

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“Because books, the good ones, the ones you hold on to and come back to, they never disappoint. They’re the best kind of escape because, instead of leading you away from yourself, they end up circling you back to yourself, nice and easy, helping you see things not just as they are, but as you are too.” — 1 likes

“You say you want your man back? Well then, Casey, you gotta do something about it! Though be careful, don’t do what I did, I’ve got two restraining orders against me.” — 0 likes

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