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The Field Study Handbook

4.64  ·  Rating details ·  47 ratings  ·  4 reviews
The how-to, why-to guide to running international field research to inform and inspire product, brand, strategy, policy and communications. --Praise for the Handbook-- "The canonical classic reference for cross-cultural research. The crisp design and typography shine in timeless elegance." -Kevin Kelly, Author, The Inevitable.
Hardcover, 504 pages
Published 2017 by Field Institute; 2nd edition (2017)
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Thomas
Aug 07, 2017 rated it it was amazing
A little background, I've been doing user research and user centered design (as a core of other things I do) for about 20+ years. I have also been following Jan Chipchase's work for around 10 years or more and I am a fan of it.

The price is steep, but it may be one of the most well rounded books I've run across. It has breadth with decent depth and covers a lot of ground. I could see this book as a class study guide. A lot of what is covered I have been rather familiar with for years and practic
...more
Jordan
Oct 16, 2017 rated it it was amazing
The Field Study Handbook is ostensibly a guide to running qualitative research in unfamiliar cultures. It walks the reader through the entire process of defining the scope of the research, pitching to clients, building a team, recruiting participants, research methods, analysis and synthesis methods, reporting, and how to stay sane throughout the process. But it's far more than that. As Craig Mod described it in his podcast On Margins, it's a guide to travel considerately and reflectively in the ...more
Albara Alohali
Jun 03, 2020 rated it it was amazing
Shelves: reference
Never imagined I would be reading such a thick 524-page book, cover to cover (unaided by an audiobook). It was a delightful journey. The idea of eating an elephant one bite at a time manifested while I turn the last page after reflecting forward. It took me about a month of reading with a total quantified 40 hours (averaging 1.5 hours a day) — I guess 30% of that time was me wandering and daydreaming being in the field again.

After all, this is the promise, that comes along as the book sub-title:
...more
Alex
Sep 26, 2018 rated it it was amazing
Shelves: field-reference
A unique reference; extremely valuable I would think for those specialized researchers who have reason to apply its methods, but an interesting read in any event. The closest book that I can recall reading was Hinton's "Understanding Context," similarly far-ranging over more esoteric design considerations and also highly recommended.
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