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Merchandising Made Simple: Using Standards and Dynamite Displays to Boost Circulation
Learn how to use proven retail techniques to promote your library collection, elevate your library's image, draw patrons to your space, encourage them to browse and find new materials, enhance their library experience, and boost circulation. This guide shows you how to create branding through signage, arrangement, and displays; and foster customer loyalty. The authors demo ...more
Paperback, 137 pages
Published June 1st 2008 by Libraries Unlimited
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A lot of this I already know from my bookselling years. I want a "how to" book that shows me how to construct things, create cool effects, and offers lots of (color) pictures of inventive, original and eye-catching book displays. This book, sadly, is not that book. It *is*, however, a library-centered guide to merchandising principles with some display ideas.
Oct 13, 2011 Diana rated it liked it
Geared more towards public libraries. Quite a few useful ideas - I especially like their CPS system, which merchandises within shelving units. Some good display ideas, although a lot of them were a bit cheesy and geared towards adults. Still, I think I'll be able to adapt a lot of this into the media center.
Lots of straightforward suggestions and advice. While I appreciated that the authors provided lots of photographic examples, I did wish the pictures were better. They were so dark, it was hard to make out important features such as display titles.
Jun 26, 2008 Tara rated it it was amazing
Recommends it for: Library Employees
Jenny and Trish have put together a no-nonsense, straight forward "here's how you you do it" for dynamic displays! I can tell you from personal experience that these techniques will wow your customers, increase your circulation and improve the usability of your library.