Marketing For Dummies

by Jeanette Maw McMurtry

The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new  edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You'll learn where to find your people, and how to give them what they want—how they want it—using behavioral techniques. You'll discover inexpensive online marketing and promotion tools, proving that budget doesn't have to be an insurmountable obstacle. You'll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today!

Today's marketing treats every aspect of customer interaction—including customer service and the product itself—as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward.

Turn web visibility into real-world traffic and sales Reach the right people at the right time Develop a cohesive marketing plan for any budget Source locally, market dynamically, and connect with your community Whether you're looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. Marketing For Dummies, 5th Edition helps you open the door to a new, more successful phase of business.

Genres: Business

416 pages, Kindle Edition

Published May 18, 2017

About the author

Jeanette Maw McMurtry has been helping businesses of all sizes generate leads, close sales, and capture lifetime value. Her game-changing psychology based approach has been crushing past campaigns and elevating response by 500% and more across categories.

She has taken her innovative approach around the world, presenting at conferences from San Francisco, Santiago, Sydney, Shanghai and more. She presents brand-building insights, tactics, and strategies for any size business.

Other books she has written for small and large business managers and marketers include Marketing for Dummies, 5th and 6th Editions (Wiley), Big Business Marketing for Small Business Budgets (McGraw-Hill), and Market Your Business - Your DIY Guide to Marketing (Entrepreneur).

She can be reached via her website at www.jeanettemcmurtry.com.

Reviews

[Jim Welke · Rating 4 out of 5]

Easy to read and understand. The author has a lot of experience in marketing. The book is broken into basic chapters and they all tie in together. It is a great reference for beginners and long-time professionals.

[MK · Rating 4 out of 5]

Although the title of this book is "marketing," you can basically learn about the basics of "digital marketing."

I was able to deeply understand the importance of customer research.
CHAPTER 4: Researching Your Customers, Competitors, and Industry.

[Lee · Rating 2 out of 5]

Found nothing in her that was interesting. Could be interesting for a braindead reader, but if you have a brain cell, give this one a pass.

Read 10%.

[Shauntelle James · Rating 4 out of 5]

Makes statistical formulas easy to understand and gives adquate step by step intro to computers. I gave this book five stars as satisfactory instructing material.