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Basic Marketing: A Marketing Strategy Planning Approach

Name: Basic Marketing: A Marketing Strategy Planning Approach (Custom Edition for Columbia Southern University)
Rating: 3.4 (2 reviews)
ISBN: 9780077262426

William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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Custom printing originally intended for use by Columbia Southern University students. Content taken from Basic Marketing: A Marketing Strategy Planning Approach, 16th edition.

Paperback

First published October 16, 2008

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William D. Perreault Jr.

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Sourabh Gharde

79 reviews1 follower

November 28, 2025

Good book with a strong focus on planning and strategy. The structure helps you see how everything fits inside a marketing plan. Useful if you care about the "how to use this" side of marketing.

mba

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