Strategic Writing: Multimedia Writing for Public Relations, Advertising and More

by Charles Marsh, David W. Guth, Bonnie Poovey Short

In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.

356 pages, Paperback

First published July 9, 2004

About the author

Marsh is the Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas. He is the author of "Classical Rhetoric and Modern Public Relations: An Isocratean Model" and co-author of the textbooks "Public Relations: A Values-Driven Approach" and "Strategic Writing: Multimedia Writing for Public Relations, Advertising and More."

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Reviews

[Kayla · Rating 3 out of 5]

Textbook for Advanced Writing for Public Relations and Advertising Class.

[meg (the.hidden.colophon) · Rating 3 out of 5]

Strategic Writing for Media & Communications, Spring ‘23.

More of a supplement than a primary learning tool.

[Alisha Brook · Rating 4 out of 5]

Title: Strategic Writing
Series: -
Author: Charles Marsh, David W. Guth & Bonnie Poovey Short
Genre: Informational/ Writing
Rating: 4 stars

This was a very useful and helpful resource in my PR course but would also assist journalists and just the general writer who wants to broaden their range of skills.

The structure of the textbook was well presented, however a useful or exciting image to break up the monotonous text would not have gone a-stray.

The writers explain layouts for feature articles, letters to the editor, etc some even providing the precise layout design as explanation. It's quite detailed and informative which is its intent.

[Jan Paul · Rating 2 out of 5]

Suits for journalist.

[Fatima · Rating 4 out of 5]

A clear and easy guide for strategic writing, helped me a lot during this year for PR writing and advertising.

[Barbara · Rating 5 out of 5]

Excellent resource. Be sure to check out the newest edition.

[Tamer Mekhimar · Rating 4 out of 5]

This is a good resource for learning writing but it lacks ample samples