Goodreads helps you keep track of books you want to read.
Start by marking “Digital Darwinism: Survival of the Fittest in the Age of Business Disruption” as Want to Read:
Digital Darwinism: Survival of the Fittest in the Age of Business Disruption
Enlarge cover
Rate this book
Clear rating
Open Preview

Digital Darwinism: Survival of the Fittest in the Age of Business Disruption

4.10  ·  Rating details ·  224 ratings  ·  32 reviews
The world today seems more complex than ever.

Change is happening faster than ever and the pace is accelerating.The lifespan of companies decreasing and the list of case studies of those that failed to adapt grows longer by the week.

Life seems more unpredictable than ever, we face a growing abundance of data to process, more decisions to make and new technologies that pro
...more
Published 2018 by Kogan Page
More Details... Edit Details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Digital Darwinism, please sign up.

Be the first to ask a question about Digital Darwinism

Community Reviews

Showing 1-30
Average rating 4.10  · 
Rating details
 ·  224 ratings  ·  32 reviews


More filters
 | 
Sort order
Start your review of Digital Darwinism: Survival of the Fittest in the Age of Business Disruption
Vanessa Princessa
I read this book thanks to Blinkist.

The key message in these blinks:

Digital darwinism isn’t about being the strongest or wealthiest business. It’s about being agile and capable of quickly adapting to the changing global marketplace. Companies can stay ahead of the pack by putting innovation and a willingness to change at the core of their business plan. They can also concentrate on looking beyond accepted parameters toward new ways of doing things and helping people to live in the digital era in
...more
Kian Bakhtiari
Apr 08, 2018 rated it it was amazing
Tom is well known in the world of marketing and advertising. I, like many others, have been continuously inspired by his posts, talks, and articles. Digital Darwinism is the culmination of years if not decades of enlightened thinking, questioning and learning; distilled into a single masterpiece. This book is a work of outstanding craft, skill, and creativity. A celebration of new thinking! At the very outset, it poses arguably the most important business question of all: What would your busines ...more
Boni Aditya
Jan 13, 2019 rated it really liked it  ·  review of another edition
Shelves: business
The author was able to analyze the adoption stages of new technologies and his examples of electricity followed by internet and how we try to get progressively incremental with technologies instead of trying to take a sharp jump has been captured very well with incredible examples. There is definitely some value addition done through this book and it explained very well about the advantages that startup that begin from scratch have over the big whale MNCs that fail to shake off their clout of ex ...more
Kym Hamer
"Digital isn't a thing, it's everything."

This quote sums up the fundamental principle behind Tom Goodwin's book: that we're not 'going' digital, we ARE digital. In Digital Darwinism Goodwin pulls aside the curtain to examine where we are and why, offering a cross section of provocation, controversy, admonishment and hope about developing our modern society into a population that is resilient, happy and fit-for-the-future.
Adding tech at the fringes is not the answer he says, but playing well wit
...more
Michael Tenev
Nov 12, 2019 rated it really liked it
Shelves: blinkist
Digital darwinism isn’t about being the strongest or wealthiest business. It’s about being agile and capable of quickly adapting to the changing global marketplace. Companies can stay ahead of the pack by putting innovation and a willingness to change at the core of their business plan. They can also concentrate on looking beyond accepted parameters toward new ways of doing things and helping people to live in the digital era in a more seamless way.
Dancall
Apr 04, 2018 rated it it was amazing
An informative and entertaining look at at how businesses need to adapt to face the future. Tom Goodwin does three things that I love: He knows his history, and draws on this knowledge to explain how technology is changing the world. He backs up his ideas with lots of stats, and provides sources. He loves examples, and illustrates his points using companies as diverse as Mondo, Lemonade, Dropbox, BMW and Tesco. Finally, he doesn’t believe the hype, and calls out bad customer experiences and naff ...more
Walter Adamson
Dec 28, 2018 rated it it was amazing
Digital Darwinism by Tom Goodwin is pleasantly irreverent and cuts to the point on the half-baked experiences that are daily thrust upon us under the guise of digital disruption. In the midst of enormous excitement and potential, organisations continue to serve us up digital fluff which executives sport as campaign medals to their bedazzled Boards of Directors (just back from their Silicon Valley bootcamp). Make this one your business bible for 2019.
BCS
Jul 25, 2018 rated it it was amazing
Digital Darwinism is the first book to be written by Tom Goodwin. The author already has something of a reputation as an industry provocateur, social media blogger and marketing guru. Some might even go so far as to describe him as an evangelist (in the non-religious sense).

The key premise of the book is that most companies have evolved slowly over a long period of time and that this traditional growth model no longer works in the 21st century.

New companies (including, for example: Uber and Airb
...more
Andy
Apr 20, 2018 rated it it was amazing
I have limited space to write this review, so I will start by saying this is most important business book you will read in 2018. Digital Darwinism is readable. Tom Goodwin cuts through the hubris, hyperbole, buzzwords, and conventional wisdom. He uses straight talk and concrete examples about surviving and thriving in the age of disruption. This book is about shifting paradigms. Reading it is a significant emotional event.

This book is written with humility and humanity as it provides insight an
...more
Synthia Salomon
Nov 12, 2019 rated it it was amazing
The world of business has changed. Now it’s mostly about convenience for customers... “strongest or wealthiest business. It’s about being agile and capable of quickly adapting to the changing global marketplace. Companies can stay ahead of the pack by putting innovation and a willingness to change at the core of their business plan. They can also concentrate on looking beyond accepted parameters toward new ways of doing things and helping people to live in the digital era in a more seamless way. ...more
Vedat Guven
May 06, 2020 rated it really liked it
Değişmeyen, dijital dönüşüme ayak uyduramayan firmalar yok olacaklar. Darwin'e göre en güçlü, en akıllı olanlar değil değişime en çok adapte olanlar, evrilebilenler ayakta kaldı. Dijital dönüşümün merkezinde müşteri vardır. Mühim olan ürünümüzü müşteriye satmak değil, müşterinin ürünümüzü almasını sağlamaktır. Dijital dönüşüm sadece dijitalleşme değildir. Alpler'de kayak tatili veya bir ütü satın aldıktan sonra önüme hala benzer reklamların geliyor olması dijitalleşmeye bir örnek; ancak artık uz ...more
Antonio
Aug 13, 2019 rated it liked it
Este libro contextualiza el mundo digital (aunque ya con un par de años) haciendo comparativas de tecnologías del pasado, como la adopción de la electricidad y como esta idea principal de que la tecnología cambia los parámetros para el éxito de los negocios. Me parece acertada la comparativa de como se han ido desensibilizando las personas, perdiendo mucha empatía y atención personalizada en la automatización de procesos digitales y como estos valores adquieren un nuevo significado, convirtiéndo ...more
Tim Hughes
Apr 29, 2018 rated it it was amazing
I've read a number of books on Digital Disruption and Digital Transformation and Tom's is probably the best. Please note this is a "why" and not a "how" book.

Tom's book takes us back to the beginning of the last industrial revolution in terms of the introduction of electricity and draws a parallel with the way digital is being / or isn't being adopted. Certainly we can learn from the past to predict the future. How people want to digitise analogue things rather than develop from scratch. Also ho
...more
Lee
Mar 01, 2018 rated it really liked it  ·  review of another edition
Shelves: cio, digital, non-fiction
I received an advance copy in return for an honest review.

In summary, this book is an enjoyable read. The author collates an excellent collection of viewpoints and presents them in an interesting way. Unfortunately, based on the title of the book, it will probably only be read by those who have a real interest in the topic (through job role) and those will likely know most of the information contained in the book. The book is good reading for all mid level management and not just those with an I
...more
Raquellis
Dec 29, 2019 rated it it was amazing
Literally one of the four ways to become more disruptive has to do with businesses taking the risk to make themselves obsolete... and I immediately knew that healthcare may not make it out of digital darwinism alive unless they adopt some vastly different business/clinical models. Yikes.

This book is definitely impressive -- Although I sorta knew a lot of the concepts discussed, the author was able to pull it all together in a "Aha!" type of way.

Definitely going to be one of my favorites for a lo
...more
Ivaylo Durmonski
Jun 21, 2018 rated it really liked it
Shelves: science-and-tech
Nowadays going digital isn't a choice, is a necessity if you want to be up to speed with what is happening in the world. Tom Goodwin helps us see how the future might look like and gives ideas about how to tweak our business, and life, in order to stay competitive in this world of constant progress. I was amazed by the facts shared in the book Digital Darwinism. See more in my detailed review: https://corehustle.com/digital-darwin... ...more
Jeff Parry
Apr 24, 2018 rated it it was amazing  ·  review of another edition
Great Read

I have been waiting for this book, as I follow Tom on LinkedIn and love his outlook. He provokes us to thing about what we can do better and how we can improve, both ourselves and customer experiences. This doesn't set out to answer what will happen but to start the discussions and set people thinking.

This is well written, humorous, thought provoking and communicates clearly. Highly recommended.
Ko Matsuo
May 20, 2019 rated it really liked it
I’m a big fan of Tom Goodwin’s articles. His way of articulating how the technology world is changing is second to none. The book is somewhat different from his usual writing. The first 3rd of the book highlights historically why change takes time and lays the foundation for the 2nd half of the book, which culminates with Goodwin’s paradigm shift framework which is very helpful. The last 3rd of the book highlights patience and empathy as key characteristics for future success.

Many insights brou
...more
Chris Budgen
Jun 01, 2020 rated it really liked it
Nice to read. I liked the parts about the history of technological shifts and how they took far longer then we think and what this means for our current digital world. A lot of great quotes can be pulled from this book. But he last section about the future and how to handle it felt half-hearted and filled with platitudes.
Felipe CZ
Nov 14, 2019 rated it liked it
Insights on what focus should be for business to succeed nowadays. Companies have to be agile and adapt to changing marketplaces, by innovating and concentrate on looking beyond the usual parameters to face the digital era.
Kirt
Nov 12, 2019 rated it liked it
Shelves: academics
I read the blinkist abridgement.
Dominik
Nov 12, 2019 rated it really liked it
Shelves: biz, tech
Nie była to dla mnie bardzo odkrywcza lektura, ale uważam że prezentuje i tak bardziej realistyczne i wnikliwe podejście do tego, jak zachodzi technologiczna zmiana. Dlatego daje 4-
Andres Silva O.
Nov 17, 2018 rated it it was amazing  ·  review of another edition
Pragmatic, fun, to the point

I barely knew about Tom, but his writing is clear, concise and to the point.
I like the witty tone and how right he is
Aya
Aug 29, 2020 rated it did not like it
I just wish it was less repetitive. I was excited by the ideas he presented but found no depth.
Anna Hui
Feb 02, 2020 rated it really liked it
Shelves: blinkist
Rereading this Blinkist to prepare for my research on related subject - how to prepare for the future.
Vicky
Sep 02, 2018 rated it it was amazing
This was an overwhelmingly important book that I want to recommend to many. Regardless where we work or what we do, this is an important insight into the future that is already happening right now.
Jane Cowell
Aug 16, 2018 rated it it was amazing
This was a really quick and compelling read if you are interested in the current digital disruption happening across every industry. Tom Goodwin has written quite a lot of articles, blogs and presentations about this issue and is very well known in advertising and marketing circles. This is his first book.

What I really liked about this book is that Goodwin combines a real knowledge of history and uses that to explain the challenges with the digital change now for business. He provides compellin
...more
Matthias
May 06, 2018 rated it really liked it
See full review at excellentbookreviews.com

Maybe you have heard about digitalisation? Apparently, it’s something big. But what is it, what does it do, and how will it affect our lives? And why should you read Digital Darwinism instead of all the other books on the topic?

Digital Darwinism avoids the usual pitfall of either praising or damning new technologies. In fact, author Tom Goodwin makes a point how this is completely irrelevant. Digitalisation is not about better WiFi chips, or better data
...more
Tanya
Feb 21, 2020 rated it really liked it
What I love about this book is the ultimate underlying idea that although technology is incredible disruptive, it can and should be driven by human empathy. Building on this idea was an unique view and I was inspired by some of the ideas which were presented in an easily digestible format.
Conrad
Jun 27, 2018 rated it it was amazing
Well worth the time and money

Tom‘s wit is unmatched. His choice of words is articulate, his ideas are interesting, and I‘m quite inspired by his ability to be so popular even though he frequently utters opinions that are wildly unpopular.
« previous 1 3 4 5 6 7 8 next »
topics  posts  views  last activity   
Rationals and Int...: As N as business books get 3 7 Sep 18, 2018 08:09AM  

Readers also enjoyed

  • No Self, No Problem: How Neuropsychology Is Catching Up to Buddhism
  • The Loop Approach: How to Transform Your Organization from the Inside Out
  • Procrastinate on Purpose: 5 Permissions to Multiply Your Time
  • Super Human: The Bulletproof Plan to Age Backward and Maybe Even Live Forever
  • Good Reasons for Bad Feelings: Insights from the Frontier of Evolutionary Psychiatry
  • The Polymath: Unlocking the Power of Human Versatility
  • The Power of Nunchi: The Korean Secret to Happiness and Success
  • Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You.
  • Talk: The Science of Conversation
  • Indistractable: How to Control Your Attention and Choose Your Life
  • Human/Machine: The Future of Our Partnership with Machines
  • The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation
  • The 4 Day Week: How the flexible work revolution can increase productivity, profitability and wellbeing, and help create a sustainable future
  • How to Be a Capitalist Without Any Capital: The Four Rules You Must Break to Get Rich
  • The Future of Capitalism: Facing the New Anxieties
  • The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
  • The Art of Statistics: How to Learn from Data
See similar books…

Related Articles

San Francisco is a gold rush town. There aren’t many books about people in their 20s who move to Silicon Valley with dreams of earning a living...
34 likes · 1 comments
“I wonder sometimes if we need the opposite to agile. We need sudden leaps forward and then periods of stability. We need systems and processes designed in tandem with each other. We need to leap to create brand new entities based on the latest thinking and software, and periods of calm where we change little. It’s a bold new way to think about change, it’s countercultural, but it’s interesting to ponder.” 1 likes
“The most successful companies today are the ones with the courage to challenge rules, who build themselves on different assumptions, who challenge the status quo, but do so based on the next paradigm, not the last. It is companies who hope to survive by making small incremental changes that now lose out to the ones that bet big on radical innovation and change.” 0 likes
More quotes…