This updated edition covers every topic an entrepreneur or small-business owner must know. Revised to meet the needs of the '90s, the Second Edition provides ready-to-use procedures and ideas for any small business and includes scores of forms, tables, and checklists.
William A. Cohen, Ph.D. (Pasadena, CA) is an authority on leadership and strategy formulation and deployment. He gives speeches and seminars for the Industrial College of the Armed Forces, the Air War College, the FBI Academy, all four armed services, and corporations from Boeing to The Cheesecake Factory. He is the author of many books including The New Art of the Leader, The Wisdom of the Generals , and How to Make It Big as a Consultant (978-0-8144-7073-2).