Winning Political Campaigns: A Comprehensive Guide to Electoral Success

by William S. Bike

A comprehensive handbook for planning, organizing and executing a successful campaign for elective office. Written in an easy-to-use format, the book is designed for both novice campaigners and experienced workers. Covers everything from advertising to building alliances, proper business practices, campaign literature, candidate behavior, media, voter contact, fundraising strategy and more. Extensively revised and updated in 2001, the second edition is extremely thorough and detailed. Particularly useful are the numerous checklists and fifteen appendices which include a sample itinerary for a political event, extensive resources for various issues, sample news release and direct mail piece, and more.

240 pages, Paperback

First published April 1, 1998

Reviews

[Susan Molloy]

🖊 My review: Lists and more lists; curiously slanted and nothing new to me. This book did not enhance my research for my political science college dissertation.
🗑 Pas pour moi. Abandonnée. Conversely, other readers may find this book their confetti and right up their parade route, as I dearly hope.

🤔 My rating 🌟🌟
🏮 Media form: Kindle Unlimited version.
🔲 Excerpts :
Huh?

🔸 In the 1990s, Fox News brought politics into people’s living rooms in prime time . . .

Huh?

🔸 In 2008, many Americans were facing financial difficulties; so did [Barack] Obama growing up, and as an adult he lived in a community, the South Side of Chicago, in which people have faced financial problems for decades. Obama and his staff played down his differences and played up those commonalities, and people could relate.

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