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MTIV Process, Inspiration and Practice for the New Media Designer
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MTIV Process, Inspiration and Practice for the New Media Designer

4.15  ·  Rating details ·  192 ratings  ·  12 reviews
Outlines the approach for working with clients to develop clear, cogent, and creative communication. Divided into three parts, this book offers a methodology for artistic and professional work and also offers technical advice for translating this to the web.
Paperback, 200 pages
Published May 31st 2002 by New Riders Publishing
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May 21, 2013 rated it it was amazing
Hillman Curtis is a New York-based web/flash/video designer of some international reknown in the design community. His company has worked with some major clients, including redesigning the Adobe website and creating 60-second Flash documentaries for The book he published on Flash web design sold 100,000 copies and among other awards he was picked as one of the "world´s best flash designers" by Create Online.

So, with credentials like that Hillman Curtis set out to write "an hom
Mar 20, 2009 rated it really liked it
Curtis has some wonderful insight into the creative process. He covers practical steps in producing great creative, talks about realities working with clients, and gives some personal real-world examples. I especially enjoyed his first-person journey of discovery on what a "concept" is, based on Pink Floyd's Dark Side of the Moon. Applied Visual Arts really does tie into other forms of art and inspiration (like music), which is cool.

He also invited other experts to speak into specific areas of
Nov 27, 2011 rated it really liked it
When new media design was a burgeoning profession, this book began to help define the way in which designers could speak about their work and understand/imagine forms of process. It was a wonderful book in college and should be a must-read for design students to begin understanding the client-oriented aspects of the profession (and how to create stuff you love despite them). For the most part, I'd say this book is still applicable in describing new media design today.
Apr 08, 2011 rated it liked it
The copy that Hillman Curtis created was really good. The "Practice" section at the back I could have done with out and would have given the book a much higher rating. But, MTIV is well worth having for the first 2/3rds of the book and it has held up well over time.
Aug 02, 2014 rated it it was ok
Shelves: design
This book is decent for a quick inspirational process tip, but I can't say it's a great read or even a jumping off point for motion/media design newbies. I'll be honest and say after the first 60 pages I skimmed the rest because I lost interest and didn't find myself gaining much out of it.
Jennifer Patel
So far, this book has proved to be an asset for me, as a studying New Media Designer. I'm one of those who needs to be assured that I can do it, and I can do it well.

Hillman Curtis also offers many useful tips from his own personal experience.
May 26, 2012 rated it really liked it
This is a really good book for anyone that is looking for guidance in completing professional design projects. Curtis speaks of different approaches and ideas in which he and his team have accomplished a variety of projects. This book is also helpful in motivating creative minds, such as myself.
Aug 02, 2007 rated it it was amazing
Recommends it for: anyone who wants to be a better designer
This book is neccesary. Period.
Drew Grohowski
Jun 06, 2007 rated it it was amazing
amazing amazing amazing amazing design
Aitor de la Cámara
Jan 10, 2014 rated it really liked it
Insparing and challenging
Ryan Price
Oct 24, 2010 rated it it was amazing
A must-read for anyone who does client work. Just like it says: Process, Practive and Inspiration.
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