Perennial Seller: The Art of Making and Marketing Work that Lasts
Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes-authors, entrepreneurs, musicians, filmmakers, fine artists-how a classic work is made and marketed.
Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, espe...more
Here’s my key takeaways from the book:
> Most perennial sellers weren’t hits out of the gate when they launched. While nailing a good launch is important, when you have a long-term view of how you market and grow your product, the initial reaction by the market doesn’t always determine it’s long term success.
Take fo ...more
Whether it's a book, art, music or some other product of your imagination, your job is to make others want it. Some will be satisfied with a quick payoff and move on to another project.
In this book, Ryan Holiday offers strategies for making your creation a lasting--a perennial--seller, a project with an unlimited lifetime of reward. His blueprint is practical and filled with examples of artists in many fields who have achie ...more
In one part of Perennial Seller, Ryan Holiday shares advice he got from an unnamed successful author who said that the key to success in non-fiction is to be “very entertaining” or “extremely practical.” Holiday definitely chose plan B.
Perennial Seller is full of practical, timeless advice. It's well written, flows smoothly, and is easy to digest. While there are no groundbreaking new strategies here, what’s new (to me at least) is its argument to shift to a longer term focus. Perennial Sell ...more
Every day thousands of new books enter the market. Which books become continual sellers? Bestselling author Ryan Holiday has studied these details with his own books and with other books. PERENNIAL SELLER is loaded with the details for every author or would-be author to read. Ryan has a keen sense of what it takes to create an excellent book and each of his sections includes gems of information for the writer.
While many writers belie ...more
I'm missing something, and as holiday quotes Neil gaiman, your reader is most often right if he feels a work lacks something. I wouldn't really recommend this book to be honest even though it's all right. I wouldn't know what to recommend it for. ...more
This is not a typical marketing tactic book that you're looking for. If you're looking for a marketing book or any tactic to sel ...more
I am a big fan of Ryan Holiday's work, and enjoyed all his other books, most notably his work on Stoicism; Ego is the Enemy and The Obstacle is the Way. This book felt a whole different level of quality. In sheer defiance of his own advice in this very book, the writing felt rushed and without substance. Creation for the sake of creation.
The entire time while reading this I imagined a Holiday pushed by pub ...more
I like the idea of publishing a book that becomes a classic. A book that once bought, is not resold. A book recommended by experts—the people who could have written a book just like it, but haven’t. It sells, year after year. There is no real competition because it’s considered one-of-a-kind.
Trouble is, how do you create such a book? Or any classic for that matter?
Ryan Holiday has taken a shot at ...more
But it's not just advice. It's actually entertaining, and I loved the examples, the writing, and the evident passion in Holiday's words, ...more
Conveniently, one of my businesses I am partnered with a creative and so this knowledge has become in ...more
The book surprised me with its focus on the marketing side of things. A quarter of the book is about ...more
Perennial Seller is full of practical, timeless advice. It's very well written, flows smoothly, and easy to digest.
No groundbreaking new strategies here, but his entire focus on shifting short-term gain to a long lasting focus dramatically changed one's viewpoint and definition of 'Value'.
He reinforced me to shift my short term to a much longer view. I found this to be compelling and much-needed advice, and is why I wholeheartedly recommend it to anyone w ...more
Plus, as an Entrepreneur who's described building businesses as "my art", I appreciate how he lumped creatives and entrepreneurs in the same basic category.
This book gives some insight into how that kind of immortality is possible for more of us. Ryan Holiday, as a best-selling writer, has some experience with how to create something that lasts.
Fittingly, he splits the book into two parts- creating and selling. There ...more
Though I had a blast reading this book – seriously, what’s better to do than to read something fast-paced and witty to distract you from the horrors of life? – I do have a few issues with it. The author uses a lot of anecdotes of bands, musicians, TV shows, etc. that, if you’re not familiar with them, won’t help you at all. (I’m looking at everyone younger than thirty that missed the time of Seinfeld and Friends b ...more
Books like 'Perennial Seller' are not one-time reads. They need to be kept by the side and the marginalia should be referenced often until ...more