ENTREPRENEURSHIP: The Art, Science, and Process for Success

by Charles E. Bamford, Garry Bruton

The Art, Science, and Process for Success , emphasizes three core tenets necessary to start an entrepreneurial
The Art of turning an entrepreneurial venture into a success.The Science of practice as the heart of starting and running a successful entrepreneurial venture.The Process that tie these two areas together into a coherent and organized business.
With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.

368 pages, Paperback

First published November 14, 2014

Reviews

[Kmoney]

Good introductory text

[Tonya Fister]

Great read. I'm keeping the textbook.