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Strategies for the Green Economy: Opportunities and Challenges in the New World of Business
Businesses are entering the green marketplace at breakneck speed to keep pace with customer and societal demands to reduce their environmental impacts. But greening one's business is no small feat. While clear opportunities abound in this new economy, business leaders pursuing a green strategy are finding few roadmaps and established rules and plenty of hidden twists and t ...more
Hardcover, 290 pages
Published October 1st 2008 by McGraw-Hill Education
(first published September 10th 2008)
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A good introduction to green business (sustainable business/environmentally friendly business) and its practice, though it's hard to define what is "green" nowadays. I still don't find any universal set of rules or standard for the word "green", though the book does inform me of certain standards for a building to be considered green (i.e. satisfying LEED standards). New marketeers who want to position their firms to appear green or be seen as green will find the book valuable, with ample exampl ...more
Though this book is aimed at business people, as a consumer I found it interesting to learn about what keeps businesses from becoming greener or from advertising whatever steps they've taken in that direction. It is almost impossible to judge a product's or service's greenness because of the lack of definitions and standards and the myriad (and often not obvious) factors that go into sourcing, production, transport, and disposal. This poses problems both for business and for consumers who try to ...more
The best, most comprehensive, and current primer on the meaning of green in 2009. Published in 2008, I think the election has become part of a vast cultural shift toward sustainability and things have changed momentously even since the publication of this book, but I'd recommend Makower's discussion to EVERYONE, because it's vital information for all of us, for our health and the hope of our planet, determined by our conscientiousness.
Another entertaining read. Makoer shows his vast knowledge of how a business can survive, adapt and succeed in a world that is becoming greener each day. I would recommend this to anyone who wants to gain a better perspective on how being green in both business operations and strategy is not a must.