Goodreads helps you keep track of books you want to read.
Start by marking “Strategies for the Green Economy: Opportunities and Challenges in the New World of Business” as Want to Read:
Strategies for the Green Economy: Opportunities and Challenges in the New World of Business
Enlarge cover
Rate this book
Clear rating
Open Preview

Strategies for the Green Economy: Opportunities and Challenges in the New World of Business

3.40  ·  Rating details ·  42 ratings  ·  8 reviews
Businesses are entering the green marketplace at breakneck speed to keep pace with customer and societal demands to reduce their environmental impacts. But greening one's business is no small feat. While clear opportunities abound in this new economy, business leaders pursuing a green strategy are finding few roadmaps and established rules and plenty of hidden twists and t ...more
Hardcover, 290 pages
Published October 1st 2008 by McGraw-Hill Education (first published September 10th 2008)
More Details... Edit Details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Strategies for the Green Economy, please sign up.

Be the first to ask a question about Strategies for the Green Economy

Community Reviews

Showing 1-30
Average rating 3.40  · 
Rating details
 ·  42 ratings  ·  8 reviews


More filters
 | 
Sort order
Start your review of Strategies for the Green Economy: Opportunities and Challenges in the New World of Business
Gina
Apr 16, 2014 rated it it was amazing
I would've loved to have read this book before I wrote my thesis. In my opinion it is a good book for anyone interested in the environment and how marketing can help the environment.
Thang Tran
Apr 16, 2020 rated it really liked it
Shelves: business
A good introduction to green business (sustainable business/environmentally friendly business) and its practice, though it's hard to define what is "green" nowadays. I still don't find any universal set of rules or standard for the word "green", though the book does inform me of certain standards for a building to be considered green (i.e. satisfying LEED standards). New marketeers who want to position their firms to appear green or be seen as green will find the book valuable, with ample exampl ...more
Nell
Jun 06, 2009 rated it liked it
Shelves: nonfiction-nec
Though this book is aimed at business people, as a consumer I found it interesting to learn about what keeps businesses from becoming greener or from advertising whatever steps they've taken in that direction. It is almost impossible to judge a product's or service's greenness because of the lack of definitions and standards and the myriad (and often not obvious) factors that go into sourcing, production, transport, and disposal. This poses problems both for business and for consumers who try to ...more
Matt
Apr 10, 2009 rated it it was amazing
Shelves: green, reviewed
The best, most comprehensive, and current primer on the meaning of green in 2009. Published in 2008, I think the election has become part of a vast cultural shift toward sustainability and things have changed momentously even since the publication of this book, but I'd recommend Makower's discussion to EVERYONE, because it's vital information for all of us, for our health and the hope of our planet, determined by our conscientiousness.
Scott
Jan 18, 2009 rated it it was amazing
Another entertaining read. Makoer shows his vast knowledge of how a business can survive, adapt and succeed in a world that is becoming greener each day. I would recommend this to anyone who wants to gain a better perspective on how being green in both business operations and strategy is not a must.
Catalina
A great book for innovators and entrepreneurs who think more about sustainable business models than profit.
Stefan Martiyan
Nov 27, 2009 rated it liked it
Very informative on the subject matter of lots of stuff green -- short chapters keep the reading light and easy to rip through = no problem.
Elizabeth
This review has been hidden because it contains spoilers. To view it, click here.
Natural Capitalism Solutions
rated it it was amazing
Jul 08, 2013
Will
rated it really liked it
May 22, 2014
Amy
rated it liked it
Oct 11, 2015
Charlie Hall
rated it liked it
May 08, 2011
Tonya
rated it did not like it
Jan 05, 2016
Bree
rated it liked it
May 29, 2009
Aleksandra Varadarajan
rated it it was amazing
Jun 11, 2016
Mii
rated it really liked it
Feb 17, 2018
Kathleen
rated it really liked it
Dec 09, 2008
Karen Muir
rated it really liked it
Dec 20, 2015
Raescott
rated it liked it
May 01, 2012
Katie
rated it really liked it
Feb 14, 2016
Joshua
rated it liked it
Jan 10, 2019
Simon
rated it it was ok
Aug 13, 2011
Toan To
rated it really liked it
May 15, 2016
Kristen Macke
rated it it was ok
Nov 30, 2016
Fred Rose
rated it did not like it
Dec 27, 2011
Sophia
rated it really liked it
Apr 30, 2020
Ericka
rated it liked it
Dec 13, 2008
Megan
rated it did not like it
Jan 04, 2016
Carter
rated it it was amazing
Nov 16, 2015
« previous 1 next »
There are no discussion topics on this book yet. Be the first to start one »

Readers also enjoyed

  • The Snows of Kilimanjaro and Other Stories
  • The Power of Habit: Why We Do What We Do in Life and Business
  • The Old Man and the Sea
  • Walden
  • Accidental Branding: How Ordinary People Build Extraordinary Brands
  • The Brief Wondrous Life of Oscar Wao
  • I, Robot (Robot, #0.1)
  • The Pearl
  • Slaughterhouse-Five
  • La Dame aux Camélias
  • Onward: How Starbucks Fought for Its Life without Losing Its Soul
  • Leadership (The Brian Tracy Success Library)
  • The Defining Decade: Why Your Twenties Matter—And How to Make the Most of Them Now
  • Minor Feelings: An Asian American Reckoning
See similar books…

News & Interviews

Need another excuse to treat yourself to a new book this week? We've got you covered with the buzziest new releases of the day. To create our lis...
37 likes · 12 comments