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Microcopy: The Complete Guide

4.37  ·  Rating details ·  158 ratings  ·  29 reviews
"As someone whose work revolves around writing and words on digital media and websites, my professional life is divided in two: before and after reading this book." (Anna Mironov, digital consultant)

This is the only guide you'll need to write smart, effective microcopy. When you finish this book, you'll know how to use every word in your website or app to:
Make the users f
...more
Paperback, 248 pages
Published January 1st 2017 by Nemala
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Average rating 4.37  · 
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Norbert Boros
Nov 02, 2018 rated it it was amazing
Shelves: favorites
One of my favorite book of 2018. Although it's a microcopy guide, I've read as a regular book, because for me it was entertaining. As a UX designer, I read quite a lot of books, but most of them are too theoretical, not usable on the daily job. Not this book, it's pretty practical, a book that is essential to be on any UX practitioner's table. It contains really instructive real-life examples, so I think you can find answers - or least inspirations - any microcopy related questions, or challenge ...more
Javier Lorenzana
May 31, 2020 rated it really liked it  ·  review of another edition
Shelves: to-build
One of the first books on product UI/UX I've read. While it's more of a manual of sorts, it's still interesting to see patterns and psychological implications concerning the microcopy (or the small text wee see in websites) we engage with on a daily basis.

This book also saved me when I was applying to my internship HAHA
...more
Vivek
Apr 24, 2020 added it
Shelves: ux, microcopy
It's a must-read book for anyone working in Design, User experience, copywriting, or Product Management roles.
This book is divided into 3 parts
1) Talks about how to define brand personality, voice & tone of the brand and motivations and mental barriers of the target audience.
2)Talks about how to write microcopy which motivates action and what users will gain rather than they need to do to benefit.
3) Talks about how to increase usability and help users to avoid friction
...more
Risma
Feb 15, 2021 rated it it was amazing
This book explains all the do's and don'ts for writing microcopy. This is especially very helpful for me who is still learning and exploring more about content strategy and UX writing. I will definitely read it back in the near future for reference! ...more
Stefka
Feb 11, 2021 rated it really liked it
Very good basic reading as an intro into microcopy - nothing revolutionary, but a great starting point to dive deeper. A lot of important terms and concepts, like usability, user tests etc., are introduced.
Shiran Ze
Oct 23, 2018 rated it liked it
This is more of a showcase of screens and short explanations than a comprehensive guide as the book title implies. I missed the in-depth scientific explanations of user psychology and their relationship with words.
Camille Beredjick
Nov 20, 2018 rated it really liked it
Incredibly useful, informative and easy to read. I'll be recommending this to marketing friends! In future editions, I would love to see some in-depth Q&As with UX designers and marketers about how they approached brand and voice design; the examples provided here are helpful but short. ...more
Livinda
Excellent book! Lots of practical tips and advice in creating communication on the interface that sounds human and relates to people. The way we convey the message to people must be crystal clear and less technical.

Through the introduction the author elaborates the advantages of microcopy to the user interface:
1. Create a positive experience and engage the user
Microcopy reduces the alienation between man and machine, and changes the relationship from a robotic functional encounter to a human per
...more
Lorena
Jun 02, 2020 rated it really liked it
Really appreciated the fact that this book started off with a voice and tone section. When it comes to the second part of the book, about all of the different UI components, I sometimes felt that the screenshots were either not the best example or a repetition of the same products/apps over and over again. Would have been great to see more diversity in this sense, especially more focused toward marketplaces. The most interesting part of the book was the very last one. I would have loved to read ...more
Tabata
Nov 18, 2020 rated it really liked it
This book will be a game changer for the way UI text is written at your company, even if you’re not a UX specialist. Whether you work on a small website or on a complex system, it will provide you with a good perspective on the way UI text can have a huge impact on user experience and conversions. The author, Kinneret Yifrah, gives plenty of useful real-life examples and practical advices that can actually be implemented. What a brightly written, well structured guide. And it is fun and easy to ...more
Cherrie Kishazy
Feb 03, 2020 rated it liked it
Shelves: ux-writing
Useful for aspiring UX writers or product team members interested in the craft, with useful tips about writing interface copy. However I agree with another reviewer here who said that it reads more like a series of blog posts with examples. For current UX writers, the book's unlikely to teach them anything new, but it's a nice refresher nonetheless. Could have done with an extra round of proofreading (pedantic perhaps, but given the subject matter perhaps not). ...more
Adriana
Mar 23, 2021 rated it it was amazing
Un libro bastante fácil de digerir para aquellos principiantes como yo en el tema, con muy buenos consejos en general de UX y no solamente de Writing.

Como aprendizaje general me quedo con que para todo lo que diseñemos, siempre hay que decirle al usuario por qué él se va a ver beneficiado.
Matt
Feb 16, 2021 rated it it was amazing
The true mastery is taking such a complex project and subject and making it both seem simple and more importantly achievable. Work on voice and tone is particularly brilliant given how fluffy it fundamentally is and how perfectly concrete she makes it.
Melati Octavia
Jan 30, 2021 rated it it was amazing
if you wanna be UX Writer. This book is importance for your career
Wouter Bos
Apr 19, 2020 rated it really liked it
This book gives you inspiration to handle copy with more care.
Patri
Aug 15, 2020 rated it really liked it
A very interesting book about microcopy, so needed nowadays. Its full of clear examples to help you to understand how to improve the microcopy in your designs
Rohan Goel
Mar 21, 2021 rated it liked it
It's good, but the examples in the book seem a bit outdated.
Also in some chapters, the author has written about how "not to do something" and not telling the way it should be done. With examples.
...more
Doris Maklewska
Jan 14, 2021 rated it it was amazing
Woow! That's a book! Lots of useful tips, examples, thoughts.
I liked it soooo much!
...more
Patty
Jul 23, 2018 rated it really liked it
Solid book with useful tips and insights and real life examples. Yay!
Copywriterina
Nov 05, 2020 rated it it was amazing
Absolute must-have for all copywriters, webdesigners and marketing people :)
Lau Riva Palacio
Jan 05, 2021 rated it it was amazing
Súper útil si están en el campo de UX o merca y escriben los mensajes para los usuarios.

Tiene muchísimos ejemplos y argumentos de por qué sí o por qué no hacer las cosas.
Nadya Tsech
It is a reliable guide you can turn to whenever you need advice on error messages, empty states, a tone of voice or corporate values.

This book reads like a collection of blog posts with examples.
Gelis Lara
Mar 05, 2021 rated it it was amazing
I love it. It's a really good guide to UX Writing. I have it on my desk to check it when I have doubts. ...more
new
Feb 03, 2021 rated it really liked it
It's a very handy book for anyone who writes for digital surfaces. Definitely leaning more towards the practical tips, realistic examples, and straightforward solutions. ...more
Clara Parwanty
Jul 21, 2020 rated it really liked it
From my point of view this book is amazing for beginners but not so much for the ones with a bit of experience.
Sondre K
Feb 15, 2019 rated it really liked it
After the first section, the book provides useful examples and insights for use of microcopy in various situations. It also does a great job of explaining the difference between being formal and being concise.

Unfortunately, the first section of the book is not as concrete. Even though it provides plenty of examples of how "voice and tone" is different for different companies, the process of creating that identity is feels too broadly described and not as actionable as the rest of the book.
...more
Eszter
Sep 21, 2020 rated it it was amazing  ·  review of another edition
Excellent book - not only relevant for copywriters but also for designers and developers and anyone who is interested in a good user experience.
It shows many screenshots and also explains very well what is important and pinpoints many common pitfalls and how to avoid them
Michael Szeto
Nov 03, 2019 rated it liked it  ·  review of another edition
Shelves: design
Good book with lots of examples and practical advice but definitely goes on a bit too long to find the good nuggets to take away.
Julia Sidor
Nov 09, 2020 rated it really liked it  ·  review of another edition
A very useful and to-the-point book about writing tone and voice, texts in the apps and products.
A handbook for beginners in UX-writing.
Paula
rated it it was amazing
Dec 19, 2019
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