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Brand Brilliance: elevate your brand, enchant your audience
As a modern entrepreneur you need an incisive vision; for both what your brand stands for and where it s headed. You need to communicate in a way that always enchants your audience and you need to retain that focus in an increasingly noisy world. In Brand Brilliance, bestselling author and branding expert Fiona Humberstone will take you on a comprehensive journey. She will help you to define your dream clients, refine your message and up your marketing game. This book will bring substance and clarity to your brand, bring into focus the things that really matter and enable you to communicate with flair and intention. All in her trademark inspirational, practical and easy-to-implement style. Expect to feel empowered, inspired and energised! Branding your business well is more important today than it s ever been. And it s about more than visuals. It s about having a strong message, a clear vision and owning your style. It s about knowing your worth, celebrating your magic and creating a destination brand. It s about making your business the only logical choice for your ideal clients. Cutting through the noise , captivating your clients and retaining this focus can feel overwhelming. Because as a modern entrepreneur as well as the actual, you know, running of your business, you have a few other vital roles to fulfil. You need to be Creative Director, Art Director, Stylist, Photographer, Designer, Head of Product Development and Social Media Manager all rolled in to one. And that s just the marketing... Packed with insider know-how, tried and tested processes and inspirational examples from more than 50 businesses, Brand Brilliance will help you enchant your audience and streamline everything you do. It will reignite your vision, focus your energy and take your brand to a whole new level.
272 pages, Paperback
Published May 8, 2017
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Displaying 1 - 9 of 9 reviews
May 28, 2019
O melhor livro que li nos últimos tempos sobre esta aventura de ter um projeto próprio. "Brand Brilliance" não é demasiado específico - o que faz com que seja útil em diferentes contextos - mas também não é demasiado abrangente. Foca os assuntos mais pertinentes na medida certa, debruçando-se mais aprofundadamente sobre aqueles que a autora considera mais relevantes. Tem algumas dicas óbvias, claro, porém, de uma forma mais global, permite-nos refletir sobre o nosso trabalho e a estratégia ou objetivos que (não) delineamos.
"Brand Brilliance" é um guia que, não prometendo o sucesso, nos ajuda a traçar o melhor caminho para o negócio que temos em mãos (uma marca, um serviço, um produto, um blogue ou qualquer outro). Apesar de ser, realmente, destinado a marcas, acredito que possa ser aplicado a qualquer projeto, independentemente de ter, ou não, uma vertente comercial.
O livro cativou-me pela capa, que contrastava na perfeição com a madeira escura da mesa da sala de reuniões. "Brand Brilliance" é um livro grande, que folheamos quase como se de uma revista se tratasse, com muitas fotografias e títulos gordos, mas que ao mesmo tempo inclui muita informação pertinente, muitas dicas, muitos exemplos concretos e casos de sucesso.
Li-o com muita atenção e de caneta na mão. Tirei notas, defini objetivos e tarefas à medida que ia consolidando a informação… e por isso acredito que tenha cumprido o pretendido. Este não é um guia passo-a-passo para nada, mas é ótimo para aquelas alturas em que não sabemos muito bem se estamos na direção certa ou por onde começar. Entre fotografias, redes sociais, email marketing, media kit, apresentações e muito mais, não só ganhei inspiração enquanto observava as fotografias brutais de cada página, como consegui analisar de uma forma mais concreta os projetos que tenho em mãos. Trouxe-o da empresa mas estou a pensar comprar um exemplar para poder consultar sempre!
"Brand Brilliance" é um guia que, não prometendo o sucesso, nos ajuda a traçar o melhor caminho para o negócio que temos em mãos (uma marca, um serviço, um produto, um blogue ou qualquer outro). Apesar de ser, realmente, destinado a marcas, acredito que possa ser aplicado a qualquer projeto, independentemente de ter, ou não, uma vertente comercial.
O livro cativou-me pela capa, que contrastava na perfeição com a madeira escura da mesa da sala de reuniões. "Brand Brilliance" é um livro grande, que folheamos quase como se de uma revista se tratasse, com muitas fotografias e títulos gordos, mas que ao mesmo tempo inclui muita informação pertinente, muitas dicas, muitos exemplos concretos e casos de sucesso.
Li-o com muita atenção e de caneta na mão. Tirei notas, defini objetivos e tarefas à medida que ia consolidando a informação… e por isso acredito que tenha cumprido o pretendido. Este não é um guia passo-a-passo para nada, mas é ótimo para aquelas alturas em que não sabemos muito bem se estamos na direção certa ou por onde começar. Entre fotografias, redes sociais, email marketing, media kit, apresentações e muito mais, não só ganhei inspiração enquanto observava as fotografias brutais de cada página, como consegui analisar de uma forma mais concreta os projetos que tenho em mãos. Trouxe-o da empresa mas estou a pensar comprar um exemplar para poder consultar sempre!
June 25, 2023
I’ve been thinking about rebranding my business and redoing my website, and this book has given me lots of ideas and inspiration, as well as concepts to think about. It’s a long process and it takes a lot of time to plan it. You can definitely do it by yourself but I think I’ll also be seeking the help of my web designer who also offers branding services. If you’re thinking of investing in a new website after a few years, I would recommend the help of a professional.
November 4, 2017
I loved this book and highly recommend it to anyone looking to clarify their brand.
March 19, 2018
Fabulously written with so many useful insights that I have to keep it by my desk so I can keep referring back to it. An absolute must read for any small business owners.
December 31, 2018
Incredibly helpful for curating ideas as I develop my brand. Worth the time for its beauty, this year as I put it into action I’ll know better how sound the advice is.
July 6, 2021
Well written, it helps me brushed up my unused knowledge on marketing and branding. This book provides info from a ground-up with clear guidelines, real cases, and worksheets to try out with your business.
A great beginner's guide for small business owners, or those who are interested in branding.
A great beginner's guide for small business owners, or those who are interested in branding.
July 10, 2018
Brand Brilliance by Fiona Humberstone is my must-read for anyone, who is a brand owner or you are thinking about starting a business.
First of all photos in the book are breathtaking, but most importantly Fiona gives you all here knowledge and experience, that you need when you are thinking seriously about your business. Throughout the book, she will show you how in a mindful and organic way make your brand more visible and how to reach the right clients for you. In some ways, this book is a business mindfulness book with a slow but consistent approach to your brand marketing.
The book covers all topics from asking yourself significant and sometimes not easy questions, like your brand philosophy and strategy, only to make your life clearer in the future.
The second part of the book is about finding your photography style, creating your website and checking what type of creator you are Spring, Summer, Autumn or Winter. In the last chapter, Fiona explains how to elevate your brand to the next level that customers will follow.
After reading, Brand Brilliance you will be inspired, with a clear vision of your brand and you will be able to focus on things that matter.
First of all photos in the book are breathtaking, but most importantly Fiona gives you all here knowledge and experience, that you need when you are thinking seriously about your business. Throughout the book, she will show you how in a mindful and organic way make your brand more visible and how to reach the right clients for you. In some ways, this book is a business mindfulness book with a slow but consistent approach to your brand marketing.
The book covers all topics from asking yourself significant and sometimes not easy questions, like your brand philosophy and strategy, only to make your life clearer in the future.
The second part of the book is about finding your photography style, creating your website and checking what type of creator you are Spring, Summer, Autumn or Winter. In the last chapter, Fiona explains how to elevate your brand to the next level that customers will follow.
After reading, Brand Brilliance you will be inspired, with a clear vision of your brand and you will be able to focus on things that matter.
August 12, 2018
This book is great if you are a small business owner or solopreneur and need help with branding. There is lots of helpful advice and good examples throughout.
January 2, 2019
This is such a great book to help blow the cobwebs of any existing business and/or blog by offering a lot of pointers to help inject new life into such ventures.
Not every chapter will appeal to every reader, my advice would be to read the book cover to cover (there's a lot of visuals so it won't take longer than a few hours at most), allow the information to soak in and then later revisit, complete with a pen and paper to make notes of action.
If any book will help kick-start your business goals in 2019, this is it.
Not every chapter will appeal to every reader, my advice would be to read the book cover to cover (there's a lot of visuals so it won't take longer than a few hours at most), allow the information to soak in and then later revisit, complete with a pen and paper to make notes of action.
If any book will help kick-start your business goals in 2019, this is it.
Displaying 1 - 9 of 9 reviews