Customers the Day After Tomorrow: How to Attract Customers in a World of AI, Bots and Automation

by Steven Van Belleghem

•Based on research in more than 300 innovative companies, the visionary insights of bestselling author Steven Van Belleghem provide an answer on how to be customer-oriented in a world of automatization and digitalization
•With a chapter by expert Peter Hinssen

Phase 3 of digitalization has started. A phase of artificial intelligence has revolutionized the buying behavior of collecting information, the buying process and customer service have changed dramatically. This book explains the impact of the 'internet of things', virtual assistants, bots and client data. But first of all this is a book about customers. In a world of automatization the most important question how can I be customer-oriented?

"Steven is a much asked for keynote speaker for our events, always a highlight. He has a unique and authentic with a combination of academic depth and well-built cases he spices up his presentations with a tremendous amount of humor." - Anthony Belpaire, Google

stevenvanbelleghem.com
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@StevenVBe

Genres: Business

240 pages, Hardcover

Published March 8, 2018

Reviews

[Ronny Schrijvers]

Steven guides you through the challenges of the forever changing digital world and makes you think on the mindset needed to stay ahead of the game by choosing a customer-centric approach. Recommend read!

[Emma Declerck]

A great look into the world of AI and how you can turn it into an asset for your customers. Illustrated by plenty of mind-blowing examples. A must-read for every marketeer that wants to prepare his/her mindset to create value on the day after tomorrow.

[Dieter Gerber]

Easy overview of what the 3e wave of digitalisation will bring, it's challenges and on what to focus as an entrepreneur/marketeer. Opinion in the last part of the book makes you rethink and rethink about the future of technology and the impact on human life.

[Joost Heessels]

Review binnenkort op joostheessels.nl

[Sabine Schmidt]

Easy to read update on complex technology and the application to keep customers happy and involved.

[Alain Thys]

An easy to read and quite complete overview of what’s happening in the near future’s customer’s world. If you want to get up to date quickly, this is a good place to start.