The Influential Mind: What the Brain Reveals About Our Power to Change Others
A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better.
In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled a...more
1. Find common ground: to convince a parent to let their children receive vaccines, focus on the benefits; no point debunking the myths.
2. Go for the emotion like Donald Trump, not logic or balanced arguments.
3. Use praise and evoke nice outcomes to make people do something; use fear to make people do nothing
4. Tell them a lot of other people have chosen the same thing/ done the same thing
5. We only want to he ...more
Might be a good intro into the topic for those who haven't read the mentioned books.
This book essentially builds from this premise, using a multitude of research studies to support its thesis on how to influence people.
Notes from my key learnings:
1. Use fear rather than hope when you would like people to do ...more
1. Confirmation bias – prior opinions are hard to change. Smarter people are more adept at re-interpreting or discrediting data (for worse and for better). We are hardwired to respond more to emotional appeals than data-based ones. Beware the boomerang effect: contradictory data may cause the person to entrench into their opinion more. Solution: find common ground
2. P ...more
Although widely used in politics. Fear is not always the the best strategy for persuasion. It works well when the subject is anxious or weak.
Scientific data is not the best way to convince others to change their mind.
The intelligent individuals are more likely to discredit the data that support the opinions that they disagree with.
Instead of finding data to support the opposite idea so that you can change the mind of people that disagree with you. Focusing on finding ...more
Mood can be contagious. After reading positive posts, they are more like ...more
As the title suggests, this is a book about influence. What is it and how does it work? Some of the answers are logically obvious, but understanding the why behind the what always contributes to bett ...more
"You and I share a role." - That's the opening line of the Prologue (in the copy I ...more
a beautiful book after a long time alter your perception with simple explanation, it was like reading a novel
She taken utmost care in explaining and cautious on every paragraph and every page neatly written and her every ideas supported by experiment
This book will ever stay in my heart
Opinion | OP-ED COLUMNIST
Guns and the Soul of America
David Brooks OCT. 6, 2017
"If you are an avid Twitter user, beware: tweeting is one of the most emotionally arousing activities you likely engage in on most days. Forget exercise - studies show that tweeting raises your pulse, makes you sweat, and enlarges your pupils - all indicators of a ...more
We've all butted heads with a friend, a partner, or work colleague. Whether it's changing the way a presentation should be run or deciding where your children should go to school, your mind is made up and whoever is in opposition is just plain wrong. Even if facts come to light which completely flies in the face of your opinion, you find a way to justify your posit ...more
The author is an associate professor of cognitive neuroscience and is the founder and director of the Affective Brain Lab at University College London.
It is part of being human that we strive to influence others, whether it is encouraging a love of reading in children or inciting a population to rise up against oppression. As such this is a major area for a study into how we shape those influences, both good ...more
Published by Macmillan Audio in 2017.
Read by Xe Sands.
Duration: 5 hours, 24 minutes.
Tali Sharot has written an interesting little book about our brains and the way they work. Clearly, she is an expert with a PhD in psychology and neuroscience, but she has that rare talent of being able to make the complicated seem pretty basic using real life examples.
If you've ever had an online argument, you know the frustration of doing research to show your opponent that t ...more
I learned some really interesting perspectives, concepts and ideas. To name a few that stuck with me:
- Confirmation bias - meaning we are more likely to believe data that supports things we already believe and question data that validates things we oppose.
-It's easier to change people's beliefs if you appeal to their emotion rather than pulling statistics or valid ...more
1) Positive reinforcement works better than orders or threats (what parent doesn't know this?!)
2) We look for/believe data that supports what we already think
3) We like data but we make decisions emotionally
What did shock me was the extent to which technology reinforces our tendency to seek out information that agrees with o ...more