LeadershipFlow Perfectly Square: Story About Learning to Lead and Transforming a Company

by Croft Edwards

How many times have you read a book about leadership but the next day couldn’t remember, let alone apply, any of the concepts to your real life? Today is a new day. In LeadershipFlow | Perfectly Square, Master Certified Coach and Leadership Expert Croft Edwards finds a fresh way to look at personal and organizational change through his story of a family-owned business and its struggle to survive. Infusing his proven methodology into the narrative and characters, he provides readers with a dynamic roadmap for how to lead and transform a company and access the keys to leadership for themselves. Jackie Andrews, a former junior military officer, has come home to co-run Perfectly Square, her family’s woodworking supply company, that has struggled to thrive in the aftermath of the death of its founder, Jackie’s father. Jackie quickly realizes that the status quo is not sustainable as the company seeks its direction and growth under both her leadership and that of her brother Mark, a reluctant CEO. Croft’s page-turning journey will enliven the reader with new insights into leadership and how to tap the great potential within us all - the ultimate state of performance known as Flow. As the story unfolds, Croft’s principles and techniques regarding transformational change and the study of LeadershipFlow are brought to life through real world interactions. These principles can be used to build high performing organizations, but also to create transformational change inside each leader. A lively and entertaining read, with a powerful, yet user-friendly message for leaders everywhere.

128 pages, Hardcover

Published May 15, 2017

Reviews

[David Treleaven · Rating 5 out of 5]

As a coach, I'm always looking for good books that help unpack transformation at individual and organizational levels. I try to find authors who can "peel back the curtain" on the process of change that people and companies undergo when they're trying to succeed.

Croft has done a great job with this book fulfilling that task. He presents a composite story of a business and weaves a number of powerful concepts and ideas into the writing. It made for an enjoyable (and educational) read--easy to understand and apply, but not dumbed down. The leadership lessons we're on point, and just what I needed at this stage in my development. Highly recommended.

[Stacey Stearns · Rating 5 out of 5]

Once I started this book, I couldn't stop until I read the whole thing. Croft uses an engaging story of a business owner to teach us about the principles of leadership, and how we can create LeadershipFlow in our own organizations and lives. I'm always seekng flow, and bringing flow to my leadership interactions is something I will strive to do now. As I read the book, I reflected on the effective, ineffective, and missing conversations that I've had. Starting tomorrow, I'll work harder to master my self first, and have effective conversations.

[Doug Branch · Rating 4 out of 5]

This was a good read. I liked how the author used a story to teach about leadership. I'm sure a lot of people can relate to this story and use the lessons taught in this book.