Designing and Managing a Research Project: A Business Student′s Guide

by Michael Jay Polonsky, David S. Waller

Designing and Managing a Research Project  is a concise, easy to read text designed to guide business students through the various aspects of designing and managing research projects. The focus is on research projects that have a solid academic basis, although some implications for more applied projects are also highlighted. It is divided into three main sections, "Laying the Foundations", "Undertaking the Research", and "Communicating the Results", which present a logical flow for the research project.  A unique aspect of the book is the inclusion of particular chapters on topics like supervision, group work and ethics, and the focus of the discussion of data analysis (qualitative and quantitative). The authors have applied their years of past experience in supervising student projects, when writing this book to provide some actual examples of problems and practical guidelines. 

248 pages, Paperback

First published July 8, 2004

Reviews

[Rahul Singh · Rating 5 out of 5]

A

[Sebastian]

Information on research structure etc.