Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI

by Carroll

Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, CEO of InTouch Incorporated and expert in lead generation solutions, reveals key strategies that you can implement immediately to win new customers, accelerate growth, and improve your sales performance. You'll start by defining your ideal leads and targeting your ideal customer. Then, you'll construct your lead generation plan, a crucial step to staying ahead of your competition long-term. To help you put your plan into action, Carroll guides you step by step to:

Genres: Business

235 pages, Hardcover

First published May 17, 2006

Reviews

[Greg]

Ever read a business book shortly after finishing Harry Potter? You start to ask questions in your head like "Sure, a diversified portfolio of marketing tactics can bring in qualified leads, but HOW DOES THAT DESTROY THE HORCRUX?"

[Brett]

Need to do another re-read. Excellent.

[Marlene Leivers]

In "Lead Generation for the Complex Sale" by Brian J. Carroll, readers are taken on a comprehensive journey through the intricate process of generating leads for complex sales. Carroll's book is a must-read for business owners who are selling services with longer than average lifecycles.

Throughout the book, Carroll provides detailed insights and practical tips on how to effectively navigate the lead to sales process. From identifying potential leads to nurturing them through the sales funnel, Carroll offers valuable strategies and techniques that can help businesses achieve success in generating leads for complex sales.

What sets this book apart is its in-depth analysis of the complexities involved in the lead generation process. Carroll's expertise shines through as he breaks down each step of the process and offers valuable advice on how to optimize lead generation efforts.

Overall, "Lead Generation for the Complex Sale" is a highly informative and insightful read that is sure to benefit any business owner looking to improve their lead generation strategy. I highly recommend this book to anyone involved in selling and managing services with longer than average lifecycles.

[George Davidson]

Very Much a technical marketing book, despite being a book about sales.

This book lays out some great ways to set up lead nurturing campaigns for "long-tail" complex sales that can feed into an enterprise sales pipeline.

Recommended read if you are in charge of demand generation.

[Alex Lister]

It's a textbook read.

[Lori Grant]

A should-read book on sales and selling techniques for knowledge workers, managers, executives, and entrepreneurs.