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The Power of Moments: Why Certain Experiences Have Extraordinary Impact

4.23  ·  Rating details ·  8,831 ratings  ·  1,014 reviews
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.

While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connectio
Hardcover, 320 pages
Published October 3rd 2017 by Simon Schuster
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Gary Moreau
It is self-evident to say that not all books are created equal. That is the intuitive thesis behind the value of peer reviews, which I strongly support. The counter-intuitive conclusion, however, is that not all books are written with the same objectives in mind. I also believe, therefore, that reviews should be read and evaluated in context.

This is a book written by two brilliant brothers (Both are affiliated with prestigious business schools.) who have already demonstrated great success by any
Anne Bogel
Jul 30, 2017 rated it really liked it
Loved this. More to come on Modern Mrs Darcy.
Clif Hostetler
Mar 22, 2018 rated it liked it
review in progress:

This book explores ways to make more memorable moments. It suggests that if we pay attention and work creatively, we have the power to turn ordinary occasions into extraordinary ones. It begins by outlining the elements of a “defining moment” with the following characteristics which happen to spell the mnemonic, "EPIC".
• Elevate: Create moments that rise above the everyday.
• Pride: Help people feel proud of accomplishing milestones.
• Insight: Help people understand an impo
Oct 04, 2017 rated it it was amazing
The Power of Moments: Why Certain Experiences Have An Extraordinary Impact written by acclaimed NYT bestselling author’s Chip Heath and his brother Dan Heath, is an engaging and exceptional book that combines the latest research from education, teaching, business, to technology with four basic principal concepts. These concepts shape and define our world, and can be applied to every aspect of our personal and professional lives.

The author’s note that our lives are measured in moments—“We all hav
Oct 24, 2017 rated it it was amazing
Shelves: non-fiction
Three reasons to read this book:
1. The writing is stellar: jaunty diction, varied syntax, engaging organization.
2. The content is fascinating: delving into the mystery of what makes certain moments extraordinary.
3. The examples are applicable: to education, business, and life.
Aug 14, 2019 rated it liked it  ·  review of another edition
Highly readable but not very impactful. In the end, the authors seem to come around to just advising individuals to be authentically alive in the moment--which is basic wisdom. And so the rest of the book is about how if you are in a typical soul-crushing work environment, you should go to great lengths to help people get out of that setting (including physically getting out of the school, hospital, office, etc.) and rehumanize.
Aug 18, 2018 rated it it was amazing
Great book - also (as a side effect) explains why time seems to fly and yet we don't remember where it went (namely not remembering the past year) - it's because we follow a script, make patterns because they are easy and follow them - nothing stands out, nothing is that special moment so all the days flow together. But if you can make something special, stand out from everything else it becomes a "moment" something that will be remembered
Leah Nadeau
Mar 23, 2020 rated it really liked it
Shelves: fav-self-help
Good book! I'm stuck between 3 and 4 stars out of 5 lol I think it was a very unique and well written book, but it was just boring at some moments. Also it was a bit too "corporate" relating to me, I prefer learning about self entrepreneurship than getting better morale inside of another company.

Our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection (EPIC)

Why does time fly when you're older? How can we make a memorable moment? How can compan
Sep 27, 2017 rated it really liked it
Chip Heath and Dan Heath turn their framework process to "moments" in their new book and walk you through a useful checklist of how to make moments in your personal and professional life more memorable. Peppered throughout the book are some great anecdotes - they really bring the concepts to life and provided some of my favorite parts of the book. Overall, proof of the strength of the book was that as I was reading The Power of Moments, I kept having to put it down so I could write down ideas in ...more
Simon Eskildsen
Oct 18, 2017 rated it really liked it  ·  review of another edition
Shelves: reread
Do you have one of those moments in your life that had a disproportionate impact on your life? This book about how to create those moments for yourself and others. The Heath brothers, authors of Decisive, have done it again—what an absolute pleasure. Especially the first two chapters on elevating experiences and creating moments of insight were absolutely excellent.

As the other Heath books, the structure is straight-forward. It dissects these moments into three broad categories: (1) Elevation of
Elaine - Small Farm Big Life
Sep 30, 2017 rated it really liked it
Shelves: self-help
The Power of Moments is a guide to having more stand-out moments in your life and how those can change you. We all experience moments that catapult us in a direction, but do they have as much of an effect if we aren't paying attention to them? 

"This book features captivating stories of people who have created standout moments: The owners who transformed an utterly mediocre hotel into one of the best-loved properties in Los Angeles by conjuring moments of magic for guests. Relief workers who beat
Dec 23, 2017 rated it really liked it
There are some really great ideas in here--it shows how to think about defining moments and make things memorable. I wish there was more in here about the individual life/family context, but there is a lot to learn in here for educators and for businesses. I especially loved the idea of the teachers making home visits at the end and asking connection questions without bringing forms. And the trial of humanity for the high school students. I will be thinking about how to apply this to my classroo ...more
Amy James
Mar 09, 2018 rated it it was amazing
Since I couldn’t put this book down, I have to rate it a 5. Lots of fun stats, informative, thought provoking...Makes me want to strive more everyday to create “moments” in the lives of people around me and especially my kids.
Christopher Lawson
Sep 22, 2017 rated it it was amazing

In THE POWER OF MOMENTS, Chip and Dan Heath suggest an intriguing possibility: We can actually create special moments—we don’t just have to wait for them to happen to us. Instead, “We can be the author of them.”

To create these moments, we have to first understand what makes historical events stand out as special. Chip and Dan cite research that explains which memories really stand out. When we look back at some event, we forget about the duration, and instea
Apr 16, 2018 rated it it was amazing
obsessed with this subject! power of moments is an awesome way to think of making life fun and memorable and impactful. loved it from the popsicle hotline story, the milestone goals. will be re-reading this one to get even more out of it.
Apr 10, 2019 rated it liked it
It took me a while to get through this so I felt like things didn't stick as well if I had listened to it in a short amount of time. What I probably will remember the most is one way moments happen is when you go off script. And that just changing how you form a question can make a huge impact.
Jan 14, 2019 rated it really liked it
“To play a great game of high school basketball-it was something I myself had never done, but I could tell-made you know what it was to be alive. How much in an adult life can compare to that? Granted, there are margaritas, or there’s no homework, but there are also puffy white bagels under neon lights in the conference room, there’s waiting for the plumber, making small talk with your boring neighbor.” -Curtis Sittenfeld, Prep

I read “The Power of Moments” for a book club and I have to admit I
Nov 26, 2017 rated it liked it
Create, encourage or recognize defining moments that will endure in your memory. The anecdote that most defined this for me was a hotel that was not particularly nice, was expensive, but gave everyone free ice cream and went out of their way to make their customers happy and give them things like food treats that made them happy. In business, try to create a moment with your customers by surprising them with something unexpected. Elevate - create experiences that rise above the routine. Pride - ...more
Tara Brabazon
Nov 28, 2017 rated it liked it
I am not a huge fan of the Heath brothers and their books Made to Stick, Switch and Decisive. They are derived from the Malcolm Gladwell school of analysis. That is, let's gather up other people's stories, pretend there is a pattern and discover the 'lesson.'

This book replicates this method. However it has one key argument: make great moments. Do not wait for them. It offers strategies about how to create these peak life moments and how to render them resonant, potent and powerful. As always wit
Andreea Zelenyak
A very interesting book! I finished it in a couple of hours!!!!
Darko Doko
Jul 21, 2018 rated it did not like it
Shelves: abondoned, psychology
Example of how to write a book based on nothing
Mar 11, 2020 rated it really liked it
Good lessons and reminders about creating special memories and remembering what's important. I would have liked to take better notes, but that's difficult to do when driving and listening!
What makes one moment special than another? What is it about the ages of 15-35 that bring so many of those special moments and is there anything worth making as elevated in one's older years? That's the premise of the book, which digs into the different ways people and organizations have made moments special. The book digs into a school where, instead of simply reading and discussing Lord of the Flies, creates a mock trial, complete with courtroom setting, to put human nature on the stand. It ta ...more
Feb 01, 2020 rated it it was amazing
The Heath Brothers have penned some insightful, practical, and compelling books. Self-help can be a bit tiresome. How many pep rallies and "Wake up and take control of your life" invocations can you take? There are some genuine standouts in this field - Bob Sutton, Cal Newport, Tim Ferriss, Daniel Pink and Guy Kawasaki come to mind - but far too many who recycle familiar themes and clever quips.

The Heaths have reinvigorated the genre. They conjure up blatantly obvious stuff that we fail to notic
Dustin Johnston
May 19, 2020 rated it really liked it
This book is, of course, all about the power of creating memorable moments in the lives of people you lead and love.

The authors takes us through the elements of a defining moment:
• Elevate: Create moments that rise above the everyday.
• Pride: Help people feel proud of accomplishing milestones.
• Insight: Help people understand an important truth.
• Connection: Forge transformational alliances among people.

Through the use of storytelling and science, this book inspires its readers to stay alert to
Marcey Rader
Jun 25, 2018 rated it it was amazing
I've read all the Heath brothers books and I think this may be my favorite. I took notes throughout and made myself a stickie with different stories to tell my husband during one of our walks. I want every manager and HR rep I work with to read this book. The Power of words and actions that a teacher can do to negatively or positively shape a child's here. The Power of actions that a company can take the first day of a job....yes! It should be treated like a first date, not an aftertho ...more
Maria João
Mar 06, 2020 rated it it was amazing
One of the best books I've ever read. The way the author interprets our day by day experiences gives it a totally different meaning. It changes the way you manage your teams, you educate your children. Basically you can describe this book by: What makes certain moments so memorable to us? And here the authors advocate 4 key ingredients:

1. Elevation: Build Peaks and Break the Script
The science of memory suggests that not all moments have an equal chance of getting remembered. Emotional peaks (alo
Jan 02, 2020 rated it really liked it
Shelves: 2020
I listened to this book and I totally like the premise but I can see that I'll need to have a hard copy of the book in order to really be able to gain benefit from the ideas and theories mentioned and encouraged to test out (hard copy ordered!) I walked away from it, however, recognizing that while many "powerful moments" may take time and money to initiate and create I can also create powerful moments by being kind and helpful (just kind of a nice thought).
Brian Heckber
Feb 01, 2018 rated it it was amazing  ·  review of another edition
Great read

Another excellent book by the Heath's. I'd highly recommend this to anyone in the people business or customer service. It sparked new ideas on creating moments for the people around me.
Erika B. (SOS BOOKS)
Jan 03, 2018 rated it really liked it
Shelves: inspire-me
This was my final book of the 2017 year and I'm finally getting around to reviewing it. This was a fascinating read and it was fun to connect powerful moments in my own life to this set of data. Bring on 2018!
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Chip Heath is the professor of Organizational Behavior in the Graduate School of Business at Stanford University.
He received his B.S. degree in Industrial Engineering from Texas A&M University and his Ph.D. in Psychology from Stanford.

He co-wrote a book titled Switch How to Change Things When Change Is Hard with his brother Dan Heath.

News & Interviews

As dedicated readers already know, some of the best and most innovative stories on the shelves come from the constantly evolving realm of young ad...
25 likes · 4 comments
“Transitions should be marked, milestones commemorated, and pits filled. That’s the essence of thinking in moments.” 10 likes
“You can’t appreciate the solution until you appreciate the problem. So when we talk about “tripping over the truth,” we mean the truth about a problem or harm. That’s what sparks sudden insight.” 10 likes
More quotes…